gaming
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Events: Catch Filipino TikTok gaming creators Archer Perez and Aya Ezmaria at Gamescom Asia 2021
MANILA, PHILIPPINES — TikTok, the leading destination for short-form mobile video, is the official platform partner for the upcoming Gamescom…
Read More » - Insight
Insight: According to Admix report, advertisers are aware of video gaming as a media channel — but unsure how to unlock it
LONDON, UK — Admix, the leading In-Play advertising platform that bridges the gap between gaming content and brands, today releases…
Read More » - Campaign Spotlight
Campaign Spotlight: Carat, Intel & StreamO’s Gamer Day campaign creates new codes of engagement & communication with GenZ gaming audiences
MUMBAI, INDIA – The ever-changing media ecosystems and the way audience interact with media have led brands to constantly find newer…
Read More » - Global News
Brand & Business: Dentsu unveils dentsu Gaming in Asia Pacific — a new solution for brands to better engage with gamers worldwide
SINGAPORE — dentsu group announces the launch of dentsu gaming – an integrated solution which brings together the extensive gaming heritage…
Read More » - Digital News
Brand & Business: Twitch in-app purchases in H1 2021 – $195.5M; 140% higher than H1 2020
LONDON, UK — Streaming platform giant Twitch has clearly built from the increased engagement in 2020 brought about by the…
Read More » - Press Release
Brand & Business: Anzu and HUMAN partner to safeguard the in-game advertising space
TEL AVIV, ISRAEL — Anzu, the world’s most advanced in-game advertising platform, and HUMAN Security, Inc. (formerly White Ops), the…
Read More » - Esports
Gaming: MSI Gaming Arena to hold its first-ever University Championship in the Philippines
MANILA, PHILIPPINES — MSI, a world leader in gaming, content creation, and AIoT solutions is bringing its gaming arena closer…
Read More » - Campaign Spotlight
Campaign Spotlight: A small step for man, a giant brawl for Humankind — BETC rewrites history with SEGA for the launch of the “Humankind” video game
PARIS, FRANCE — For the launch of the new Humankind video from SEGA, BETC unveils a lunar film that revisits…
Read More » - Esports
Gaming: The Transformers’ Autobots roll out in Mobile Legends: Bang Bang!
SINGAPORE – Team up with the Autobots and clash with your enemies in the Land of Dawn! The Transformers franchise…
Read More » - Esports
Brand & Business: DITO empowers Filipino gamers as realme Cup telco partner
MANILA, PHILIPPINES — DITO Telecommunity, the newest telco player in the country, supports the Philippines’ growing mobile gaming community as…
Read More » - Sustainability
Brand & Business: Tier One Entertainment, WWF-Philippines launch ‘evergreen’ hoodie for the planet
MANILA, PHILIPPINES — By virtue of being in the video game industry, the work at Tier One Entertainment constantly revolves…
Read More » - Digital News
Brand & Business: NextPlay’s HotPlay In-Game advertising platform teams with Mediakeys to accelerate global expansion
SUNRISE, US — NextPlay Technologies, Inc. (Nasdaq: NXTP), a digital business ecosystem for digital advertisers, consumers, video gamers, and travelers,…
Read More » - Esports
Brand & Business: Evident launches eSports unit, formalizes their 2-year practice in the industry
MANILA, PHILIPPINES — Philippine-based Integrated Marketing and PR firm Evident has announced the creation of a dedicated eSports unit, formalizing…
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