Gatorade
- Campaign Spotlight
Gatorade challenges water as its main rival in new spot by Springtime
SAO PAOLO, BRAZIL — Springtime launches its second campaign for Gatorade, following the Cannes Lions-winning “Gatorade Match Saver.” For the first…
Read More » - Awards News
Asian agencies score 3 Golds on Day 3 of Cannes Lions; Kazakhstan wins its first Lion in History
CANNES, FRANCE — Agencies from India, Tokyo, and Kazakhstan have won one Gold Lion each in the third awards night…
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Gatorade fuels performance and teamwork with ‘Sweat unites us’
MANILA, PHILIPPINES — A basketball game is never just about basketball; more than anything, it’s about shared experiences. It’s about…
Read More » - Remarkable Marketers
How human centricity and empathy can catapult brands, according to PepsiCo Marketing Director Ray Pine
MANILA, PHILIPPINES — “Great campaigns will come later; great products will come later. But what’s important is that every single…
Read More » - Awards News
PepsiCo Philippines’ Gatorade, Sting campaigns with DDB MNL win accolades at Anvil, PH Quill Awards
MANILA, PHILIPPINES — PepsiCo Philippines and its long-time creative agency DDB MNL have kicked off 2024 with a remarkable start, securing…
Read More » - Campaign Spotlight
Gatorade No Sugar says ‘Water wasn’t made for this’ via Akcelo
SYDNEY, AUSTRALIA — Gatorade has launched a new brand positioning “Water wasn’t made for this.” The work is a powerful…
Read More » - Campaign Spotlight
Filipino student named Drink Water preaches hydration as Gatorade No Sugar’s unexpected new endorser
MANILA, PHILIPPINES — Gatorade No Sugar has a new endorser. But it’s not who the internet thinks it is. Drink…
Read More » - Digital News
Insight: Exploring the persona and preferences of Filipino consumers on Twitter
MANILA, PHILIPPINES – When people buy, they don’t just simply pick-up a product from the shelf and use it. They…
Read More » - Campaign Spotlight
Campaign Spotlight: #NothingBeatsGirls is the Morale Booster Future Queens Need to See Today from Gatorade and DDB MNL
MANILA, PHILIPPINES – It’s been an eventful month of March. Aside from the worldwide pandemic and lockdowns, it’s also observed…
Read More » - Videos
adobo Cup 9
Relive the most action-packed sporting event in the industry featuring creatives and executives from agencies and TV networks besting one…
Read More » - Global News
Lew’LaraTBWA captures soccer magic in new Gatorade campaign
São Paulo – Gatorade and Lew’Lara\TBWA decided to focus all their attention on soccer and to reveal the secrets of…
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