gen z
- Insight
Insight: Truelogic on emotional marketing and digital – why they work together
MANILA, PHILIPPINES — We all know from experience that consumers need information and time to check a product or service…
Read More » - Digital News
Digital: Enter the unfiltered and unedited world of GenZ conversations on Twitter
MANILA, PHILIPPINES — Youthful and outspoken are just some of the words to describe the new generation or what is…
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Insight: Manulife study reveals how COVID-19 deepens Filipino Millennials & Generation Z’s financial and mental health concerns
MANILA, PHILIPPINES — As the Philippines continues to grapple with the COVID-19 pandemic, Filipino Generation Ys or Millennials (aged 25-40)…
Read More » - Global News
Insight: New study from McCann Worldgroup reveals 89% of Gen Z in APAC believe they have the power to influence global brands’ actions and behaviors for the better
SINGAPORE — McCann Worldgroup Asia Pacific today released the regional findings from their global “Truth About Generation Z” study to…
Read More » - Campaign Spotlight
Campaign Spotlight: South Korea’s first virtual influencer ‘Rozy’ fronts transformation financial communications, Shinhan Life leverages innovation with TBWA\Korea
SEOUL, SOUTH KOREA – South Korea’s newly established insurance company, Shinhan Life launches its first brand campaign with ‘Oh Rozy’, Korea’s…
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Campaign Spotlight: Sweetshop launches cutting-edge new campaign for Spotify from Six Toes Singapore with Director Damon Escott
BANGKOK, THAILAND — Sweetshop has launched a new film for Spotify as a part of the Only You campaign from…
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Campaign Spotlight: RAPP creates Gen Z-oriented TikTok campaign for Samsung UK to promote Samsung Galaxy A52 5G smartphone
LONDON, UK — RAPP is behind a new UK campaign for the Samsung Galaxy A52 5G smartphone aimed at British…
Read More » - Insight
Insight: Dentsu Data Sciences unveils millennial & Gen Z study on ‘The Next Normal’ under research wing DMC Insights
MUMBAI, INDIA – The Data Sciences Division of dentsu India, has unveiled its latest Insights report, ‘The Next Normal: The Rise…
Read More » - Campaign Spotlight
Campaign Spotlight: Zalando captures the values of young Poles in campaign “Image of Generation Z”
WARSAW, POLAND – Zalando, Europe’s leading fashion and lifestyle platform, introduces the continuation of the global campaign “Here to stay”.…
Read More » - Global News
Insight: ASEAN Sei-katsu-sha Forum 2021 introduces “The SynergiZers”
TOKYO, JAPAN — What is your image of Generation Z? “Apathetic, self-absorbed and addicted to social media?” If so, you…
Read More » - Campaign Spotlight
Campaign Spotlight: pH Care embraces the new with #GoLangGirl
MANILA, PHILIPPINES — pH Care, the #1 feminine wash brand in the Philippines, has just revamped its existing portfolio to…
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Campaign Spotlight: Tinder and BBH India celebrates Gen Zs and redefining dating with new music video ‘In our Own Way’
INDIA – Tinder, the world’s most popular app for meeting new people, launches a digital-first montage film celebrating how young…
Read More » - Music
Music: Gen Z rising star kenzie debuts new single “DONUTS (feat. Yung Bae)”
CALIFORNIA, USA – Singer, songwriter kenzie today debuted her highly anticipated new single “DONUTS (feat. Yung Bae)” – an upbeat…
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