General POP
- Campaign Spotlight
Campaign Spotlight: Yves Saint Laurent Beauté and BETC Etoile Rouge collaborate with Lenny Kravitz for new Y Parfum
PARIS, FRANCE – For this new chapter, Y perfume for men asks a crucial question: WHY NOT? It encourages us to…
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Campaign Spotlight: General POP and Air France Music launches “Never Miss Out”
Air France Music is launching concert search engine “Never Miss Out”, available at https://music.airfrance.com/en/nevermissout and developed jointly with General Pop, BETC’s…
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