Global Ad Trends
- Insight
WARC Media underlines the worth of gaming in advertising, but states ad spend is fractional
LONDON, UK — Gaming has a vast global audience and is a key driver of culture, yet in-game advertising spend…
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WARC Media unveils challenges and opportunities for brands in the era of sports media fragmentation
LONDON, UK — At a time when marketers are increasingly reliant on sport for mass reach, the sector faces fragmentation.…
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Insight: Advertiser spend on TV and social media is twice as high as daily consumption
LONDON, UK — A new WARC analysis of advertising spend forecasts for 100 markets worldwide and the results of a…
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