DUBAI, UAE – FP7McCann further cemented its regional leadership, earning 15 wins at this year’s MENA Effie Awards – emerging as the Most Effective Agency Network of the Year (FP7 McCann MENAT) and Most Effective Advertising Agency Office of the Year (FP7 McCann UAE).
This recognition marks yet another milestone in what has been a landmark year for the agency, following its ranking as #1 Agency in the UAE and Highest Ranked Network Agency in MENA in the Cannes Lions Global Creativity Report 2025.
The agency’s standout accolade of the night was the coveted Grand Prix, awarded to Recipe for Change for Puck by Arla Foods — a purpose-driven campaign that tackled food insecurity in Lebanon by transforming traditional home recipes into a community-first restaurant model that created sustainable income for local families. The work was delivered in collaboration with MCN sister agencies Current Global MENAT and Craft.
Spanning categories from purposeful creativity and food retail to automotive and men’s health, FP7McCann’s wins reflect the breadth of its crossmarket integration and its enduring partnerships with global and regional brands.
With major wins across both the UAE and Egypt, the results underscore FP7McCann’s MENAT-wide capability — a connected network delivering culturally resonant, effective ideas across borders, categories, and enduring client relationships.
FP7McCann UAE
Gold
- Recipe for Change – Puck (×2)
- The Mid-Life Check – Harley-Davidson Motor Company (×2)
Silver
- Recipe for Change
- The Mid-Life Check
Bronze
- The Sound of Joy – McDonald’s UAE
- Amateur Anti-Doping Test – Testicular Cancer Society
- Fine Fragrance – AXE
FP7 McCann Egypt + McCann Health Cairo
Gold
- Mourning Morning Coffee – Nescafé
Silver
- Mourning Morning Coffee – Nescafé
- Drama-Free Biscuit – Nestlé Fitness
Bronze
- The Red Car – Chevrolet
- Currency of Happiness – Sensodyne
Commenting on the wins Tarek Miknas – CEO of FP7 McCann MENAT said “Effectiveness is the ultimate measure of partnership, and this year’s Effies reflect the strength, ambition, and trust we’ve built with brands across the region. From Dubai to Cairo, our teams showed what happens when creativity, strategy, and purpose move in one direction. Emerging as the region’s most effective agency network is an honour and we proudly share this honour with our clients, our MCN family, and the people who bring Truth Well Told™ to life every day.”
Tarek Ali Ahmad – Managing Director of FP7 McCann Dubai said “This win is a celebration of the trust our clients place in us – trust to solve real business problems with bold, purposeful creativity. It takes vision and bravery to back ideas that challenge convention and drive meaningful impact, and we’re incredibly fortunate to partner with brands that do just that. These results are proof of what’s possible when great clients, great people, and a shared belief in effectiveness come together.”
Nick Salter – Head of Strategy of FP7 McCann Dubai added “I’m proud as punch for what our team has achieved. It’s a huge honour to be named this year’s Most Effective Agency Network and Most Effective Advertising Agency of the Year, and it’s humbling to have been awarded the Grand Prix on top. This year’s result really proves the power of Truth Well Told. Congratulations to all the hard-working people in account management, creative, operations, production, our agency partners, visionary clients, and of course our strategists. And a big thank you to MENA Effies.”
