Greenpeace
- Campaign Spotlight
Campaign Spotlight: ‘BBQ Song’ campaign from 84.Paris for Greenpeace emulates 90s hip-hop in message about meat over-consumption
PARIS – Nearly 80% of livestock bred for consumption in France is raised through industrial production, generating serious sanitary and…
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BREAKING NEWS: Dentsu Jayme Syfu wins Gold in Outdoor Lions, Silver in Design Lions at Cannes Lions 2018 for ‘Dead Whale’
CANNES – With a Gold Lion for Outdoor Lions and a Silver Lion for Design Lions at the 65th Cannes…
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Greenpeace spearheads World Meat Free Week (WMFM) in the Philippines
MANILA – Environmentalists, youth, women, farmers and consumer advocacy groups in the Philippines are part of a growing movement that this week have put together activities to promote plant based meals, calling the attention of local officials to the need for providing citizens with healthier food options, both for their health and the environment. Greenpeace and partner groups are spearheading celebrations for World Meat Free Week (WMFW) in the Philippines to call on parents, school administrators and public officials to ‘free’ students, employees and workers from dependence on industrialized meat, and instead support healthier plant-based meals in public schools and government institutions. “Public institutions are some of the biggest purchasers of industrial meat. By encouraging them to serve less and better meat, and more plants in their canteens and during meetings and events, we reduce bulk demand for meat,” said Virginia Benosa Llorin, Greenpeace Philippines’ Food and Ecological Agriculture Campaigner. “It is high time for our policy and decision-makers to heed the call, to take concrete and proactive actions,” she added. High red meat consumption has been linked to cancer, heart disease, obesity, and diabetes. Five million deaths each year – nearly nine people dying a minute – could be avoided by 2050, if people around the world would shift to healthier diets with more veggies and legumes, and less meat [1]. “The evidence is powerful from a health and environmental perspective; people need to shift their consumption toward more plant-based diets. Governments, towns, cities, and companies need to provide the enabling environment to help people to make this change,” said Pete Smith, Aberdeen University Professor and former Convening Lead Author for the Intergovernmental Panel on Climate Change (IPCC). According to a recent report from Greenpeace International, global meat and dairy production and consumption must be halved by 2050 to avoid dangerous climate change [2]. Livestock releases as much greenhouse gases as all cars, trucks, planes, and ships put together [3]. In Quezon City, a food truck served plant-based siomai, gyoza and siopao, prepared by the women of Batis Aware (Association of Women in Action for Rights and Empowerment). Batis Aware received mentoring on plant-based snacks preparation, as part of their fund-raising and livelihood development, from…
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‘Dead Whale,’ a social benefit environment campaign of Greenpeace Philippines and Dentsu Jayme Syfu, wins top AME Awards
NEW YORK – Dead Whale, a Refuse Plastic campaign created by Dentsu Jayme Syfu for Greenpeace Philippines won Best of…
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Big whale leads to big honors: Merlee Jayme on Dentsu Jayme Syfu’s triumphant Spikes Asia 2017 haul
MANILA – Who could have predicted that a facsimile of a dead whale built entirely of plastic would be so…
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Campaign Spotlight: O&M and Greenpeace create gravity defying installation to rally public against global warming
SINGAPORE – Ogilvy & Mather (O&M) and Greenpeace Australia recently erected an interactive climate change exhibit in Sydney to raise…
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Campaign Spotlight: Greenpeace Philippines and Dentsu Jayme Syfu shed light on plastics pollution
MANILA – On the morning of May 11, a massive blue whale was found washed ashore on Sea Side Beach…
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