ASIA PACIFIC, HONG KONG, MARCH 28, 2012 – “This is the first real innovation in online trading for more than a decade,” Mathias Helleu, executive chairman of 8 Securities, assured the public as Asia’s first trading portal with an integrated social network function launches this week.
TBWA\Hong Kong handled the design, production, and development of the prospect site. The trading portal is expected to be as user-friendly as possible, offering a wide array of applications and a customizable platforms. The social network integration allows users to exchange ideas and monitor the latest trends, at the same time retrieve data, news, and research results from and about different markets.
“The introduction of a new investment tool that we call ‘Social Analysis’ is a milestone in the development of online trading. We look forward to bringing investors a simple, personalized, transparent and socially connected online trading experience,” added Helleu.
TBWA\Hong Kong has been working closely with 8 Securities since the inception of their business idea.
“8 Securities embodies TBWA’s core beliefs of disrupting conventions,” said Joanne Lao, managing director at TBWA\Hong Kong. “We are delighted to partner with such an innovative company and look forward to seeing them grow from strength to strength.”
After the initial launch in Hong Kong and US markets, the trading platform is being developed to be a global platform over time. It has continued to receive international accreditations for its success in changing the face of online trading prior to its official debut. 8 Securities was a finalist in the TechCrunch Disrupt Beijing Awards 2011 and was named a Top 5 Startup in Asia 2011 by Amazon Web Services. In Hong Kong’s Battle of the Apps II held last December 2011, 8 Securities’ trading portal was voted by industry practitioners as the “Top App” from 12 finalists.
Visit www.8securities.com to experience the trading portal.
CREDITS:
Project Name: 8 Securities
Creative Agency: TBWA\TEQUILA\ Hong Kong
Head of Digital: Luke Eid
Senior Digital Art Director: Liou Ming
Digital Art Director: Wai Lam Pan, Yuen Yee Lui
Senior Technical Producer(s): Denny Wong
Programming: Mimosa Poon
Associate Account Director: Vivian Wong
Category/Exposure: Digital
Territories: Hong Kong
