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Intelligence: Broadcast TV spend fell $34bn worldwide last year as advertisers moved money into streaming platforms, WARC Global Advertising Trends
LONDON, UK – Advertising spend on broadcast television (excluding political ads) fell by $34bn worldwide last year as the coronavirus…
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Insight: Three companies to account for 53% of U.S. connected TV ad market revenue in 2021
LONDON, UK – Streaming video viewing gained massive traction in 2020, especially on connected TV (CTV) devices. According to the…
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