IAB
- Press Release
IAB Australia underlines ad attention metric effectiveness, but low level of understanding
SYDNEY, AUSTRALIA — Developments in the attention economy are providing marketers with additional insights on their advertising investments, but too…
Read More » - Insight
Insight: IAB Australia releases 2022 Industry Talent Report, spotlights severe industry talent shortage
SYDNEY, AUSTRALIA — The Australian digital advertising and ad tech industry job vacancy rates have continued to climb, reaching 11.8%,…
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Brand & Business: IAB Australia launches free Affiliate and Marketing Partnership Training program
NSW, AUSTRALIA — IAB Australia has launched a new industry training program for marketers seeking to understand and make better…
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Insight: Digital advertising picks up pace to near $13bn in 2021 according to IAB Australia
SURRY HILLS, AUSTRALIA — The Australian online advertising market is nearing $13bn in calendar year 2021, a stunning 35.8% growth…
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People: IAB Australia appoints Sarah Waladan as Director of Policy and Regulatory Affairs
SYDNEY AUSTRALIA — IAB Australia has announced the appointment of Sarah Waladan as its Director of Policy and Regulatory Affairs…
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Insight: Australian digital advertising hits $11bn for FY21
SYDNEY, AUSTRALIA — The Dimarket has shrugged off any pandemic advertising woes to record 24.2% growth, the strongest since 2016,…
Read More » - Digital News
Insight: IAB Australia report reveals steady and consistent growth in streaming audio and podcast advertising
AUSTRALIA — Streaming digital audio and podcast advertising has continued to rise, with 69% of media agencies now reporting streaming…
Read More » - People
People: Nicole Bence appointed Chair of IAB Australia Board
SYNDEY, AUSTRALIA — Nicole Bence, Network Digital Sales Director at Seven West Media, has been appointed Chair of the IAB…
Read More » - Digital News
Insight: New research from IAB Australia indicates agencies increasing focus on video advertising
SYDNEY, AUSTRALIA – Video investment continues to significantly outpace the rest of the ad market and is set to continue throughout…
Read More » - Global News
Awards: McCann Worldgroup Mexico named Agency of the Year at IAB Awards 2020, a Best in Show win, and more
MEXICO CITY, MEXICO – During this year’s virtual-format event, the Interactive Advertising Bureau (IAB) named McCann Worldgroup Mexico the “2020…
Read More » - Global News
Media: Australian digital advertising market slows down to 3.8% growth year-on-year, but video advertising keeps going up
AUSTRALIA — According to the IAB Australia Online Advertising Expenditure Report (OAER), total online advertising growth in the first quarter…
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Insight: Agencies turn to Podcast Advertising to Build Brand Awareness according to IAB Audio Advertising State of the Nation Report 2020
AUSTRALIA – Advertising across digital audio platforms is maturing, with 90% of media buyers placing ads in streaming services and…
Read More » - Digital News
Lack of data-led creativity the leading cause of wasted digital ad-spend, new IAB report finds
SINGAPORE – Poor data application in the creative process is leading to a significant wastage in digital ad spend, according…
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