IKEA
- Campaign Spotlight
Ikea launches new spot by Bacon and Try on sleeping poorly, underlines those who struggle to sleep in bed
OSLO, NORWAY — It’s not always easy getting a good night’s sleep. In fact, one in three Norwegians sleep poorly in…
Read More » - Awards News
This is a Silver Lion: Ogilvy Manila and OMD Philippines bring home a Silver Media Lion for IKEA campaign
CANNES, FRANCE — Ogilvy Manila and OMD Philippines’ integrated campaign for Swedish furniture giant IKEA just won a Silver Lion…
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IKEA supports LGBTQIA+ community with 100% donation of rainbow bag Proceeds
MANILA, PHILIPPINES –— IKEA believes that better everyday life must be accessible to everyone, regardless of gender, sexuality, nationality, age,…
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Ikea Singapore launches witty April Fool’s campaign that points to our ‘invisible’ yet convenient home solutions
SINGAPORE — Shoes upon shoes “conveniently” stacked up against the wall, heaps of unwashed or unfolded clothes chucked aside “for…
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Ikea Philippines strengthens commitment to quality but affordable pieces with price reduction
MANILA, PHILIPPINES — Swedish home furnishing brand IKEA announces even lower prices on 430 of its most loved products starting March…
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IKEA launches AI assistant on GPT Store for personalized design solutions
LEIDEN, NETHERLANDS — IKEA, the world-renowned leader in home furnishing solutions, has launched a new IKEA AI assistant, an AI-powered…
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Ikea Philippines donates PHP1.2M soft toy sales to Better World Smokey Mountain
MANILA, PHILIPPINES — IKEA Philippines recently donated over PHP 1.2 million to Better World Smokey Mountain (BWSM), a community center…
Read More » - adoboPicks
The world’s first carbon-negative ad, a horror-like reminder, and a special Filipino Christmas shine in this week’s top ad stories
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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IKEA rolls out anniversary raffle promo with Arthaland, giving Family members a chance to win a sustainable condo
MANILA, PHILIPPINES — To celebrate two years of IKEA Pasay City, IKEA is giving away a fully furnished sustainable home…
Read More » - New Business
The Secret Little Agency wins creative mandate for Ikea Singapore
SINGAPORE — Following a highly competitive closed-door pitch, IKEA Singapore has appointed independent creative agency The Secret Little Agency as…
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Ikea invites Filipinos to make space for magic this Christmas
MANILA, PHILIPPINES — For Filipinos, the Christmas season starts early and is tied to early preparation for homecomings, reunions, and…
Read More » - Press Release
Watch IKEA shatter the home perfection myth
OSLO, NORWAY — For decades, furniture company IKEA has shown how beautiful homes can be. In its newest campaign, however, it boldly…
Read More » - Awards News
IKEA Philippines wins bronze at Asia Pacific Tambuli Awards for video on inclusivity
MANILA, PHILIPPINES — Furniture retail company IKEA Philippines was recently honored with a bronze award at the Asia Pacific Tambuli…
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