India
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People: Dentsu appoints Saagar Sethi to lead Amplifi in India
MUMBAI, INDIA — Dentsu India announces the appointment of Saagar Sethi as the President of its supply-side management platform, Amplifi.…
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Campaign Spotlight: Silvin talks about the All-in-One Super1Pack in a humorous film by DDB Mudra
MUMBAI, INDIA — Silvin, a leading PVC & CPVC additive brand, has joined hands with DDB Mudra to launch a…
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Campaign Spotlight: Tata Salt launches new campaign in Uttar Pradesh “Har Narangi Pack Tata Namak Nahi Hota”
UTTAR PRADESH, INDIA — Tata Salt, one of the pioneering forces of salt iodisation movement in India, launched its latest…
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Insight: India has the highest search engine market share of Google at 94%
MUMBAI, INDIA — According to tradingplatforms.com, the tech giant holds a market share of 94.19 percent in India. Again, it…
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Campaign Spotlight: Dentsu Impact captures the boundless spirit of motherhood in new film for Hindustan Times
GURUGRAM, INDIA — Dentsu Impact, a dentsuMB Company and the creative agency from dentsu India, in partnership with Hindustan Times,…
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Digital: PHD Media harnesses the power of Pixis’ AI infrastructure to optimize lead generation for Škoda Auto India
MUMBAI, INDIA — With social commerce evolving to play a bigger role in the consumer journey than ever before, leveraging…
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Campaign Spotlight: Wunderman Thompson Bengaluru partners Kingfisher for their ‘Spread the Cheer’ series this IPL season
MUMBAI, INDIA — This year, Kingfisher wanted to truly capture the mood and attention of the nation once more, by…
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Campaign Spotlight: FCB India and Kinnect launch the return of Project Streedhan with a take on Anemia awareness in expecting mothers
MUMBAI, INDIA — In 2019, during the festival of Dhanteras, FCB Ulka and Kinnect launched Project Streedhan for DSM India,…
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Brand & Business: TiEcon 2022 felicitated MISSCALLPAY with ‘TiE50 2022 winner’ at its premier global conference
MUMBAI, INDIA — MissCallPay, India’s first voice-based payment fintech startup running on UPI 123Pay, has added another accolade in its…
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Campaign Spotlight: Zepto hits a six at the IPL with its new campaign created by L&K Saatchi & Saatchi
MUMBAI, INDIA — Zepto, the 10-minute grocery delivery app, launched its latest brand campaign at the IPL this year. In…
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Campaign Spotlight: Zee Bangla partners L&K Saatchi & Saatchi to undo a social knot facing Bengali mothers
MUMBAI, INDIA — Zee Bangla has always celebrated womanhood in its myriad shades, inspiring viewers to script their life in…
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People: Indie agency Talented welcomes two new partners to lead business
MUMBAI, INDIA — Talented, the independent agency founded by Gautam Reghunath & PG Aditiya, have brought on Priyanka Borah and…
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Campaign Spotlight: Ogilvy & Amazon unbox real people and their stories
MUMBAI, INDIA — If there is one thing that every human being shares with everyone else, it is the ability…
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