influencer marketing
- adobo Exclusive
The Philippines’ influencer marketing scene through the years, in the eyes of Blogapalooza CEO Ace Gapuz
MANILA, PHILIPPINES — Influencer marketing has grown to be one of the most effective channels to reach, engage, and convert…
Read More » - Press Release
Brand & Business: AnyMind Group shares a behind-the-scenes look at influencer marketing
MANILA, PHILIPPINES — The reality of an influencer marketing campaign versus what actually happens behind the scenes can be murky…
Read More » - Insight
Insight: Meta-owned social media platforms dominate influencer marketing campaigns for the Philippines in 2022
SINGAPORE — AnyMind Group, an end-to-end commerce enablement company, has today published a report on the influencer marketing space in…
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Brand & Business: The push for transparency in influencer marketing has three faces
MUMBAI, INDIA — The daily downloads of the Dunkin’ Donuts app jumped 57% in September 2020. The jump, while noticeable,…
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Insight: Making influencer initiatives purposeful and more beneficial through Twitter’s influencer sponsorship model
MANILA, PHILIPPINES — Influencers have the ability to reach, inspire, and compel their audiences to listen and follow their recommendations.…
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Insight: Social Beat’s Influencer.in launches Influencer Marketing Report India 2021
MUMBAI, INDIA — The influencer marketing report for this year was released by Influencer.in, one of the fastest-growing influencer platforms…
Read More » - Campaign Spotlight
Campaign Spotlight: Klarna launches experiential consumer activation to educate consumers on UK social media advertising guidelines
LONDON, UK — Klarna, the leading global banking, payments, and shopping service, is launching an experiential activation in the heart…
Read More » - Insight
Insight: Ensuring authenticity in influencer marketing, according to INCA’s Arthur Altounian
MANILA, PHILIPPINES — Staying indoors for prolonged periods after COVID-19 has hit Southeast Asia has led to a dramatic digitization…
Read More » - adobo Talks POV
Insights: Beyond Clicks – driving results through influencer marketing
MANILA, PHILIPPINES — On May 27, adobo Magazine, in partnership with Facebook, hosted Beyond Clicks, a virtual roundtable discussion wherein…
Read More » - Insight
Insight: Klarna’s Influencer Council releases Influencer Marketing Whitepaper to provide greater clarity on advertising guidelines
LONDON, UK — Klarna, the leading global payments and shopping service, and its industry-wide Influencer Council, have released their Influencer…
Read More » - Insight
Insight: Zilingo Philippines shares 7 influencer marketing tips for beginners
MANILA, PHILIPPINES — In this digital age, as of January 2021, the Philippines’ total internet penetration is now at 67%…
Read More » - Digital News
Brand & Business: INCA welcomes “Sophia the Robot” to its network of influencers in her first agency ambassadorship
SINGAPORE – INCA, GroupM’s brand-safe influencer marketing solution, has struck a partnership with Hanson Robotics, creator of Sophia, ‘the world’s…
Read More » - Global News
Insight: Gushcloud report shares how COVID-19 changed influencer marketing in SEA
MANILA, PHILIPPINES — The global health crisis brought by COVID-19 has definitely impacted the economy, causing businesses to pivot their strategies…
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