insight
- Global News
Insight: WARC Future of Strategy report reveals key role of strategists in pandemic response
LONDON, UNITED KINGDOM — Twenty-six percent of respondents surveyed have seen headcounts decreased, and a further 18% were expecting them…
Read More » - Global News
Insight: Rakuten Advertising Report highlights Chinese shoppers will increase holiday spend in second half of 2020
SINGAPORE — According to new research from Rakuten Advertising, the global provider of advertising technology and consumer insights, 87% of consumers…
Read More » - Philippine News
Insight: SVP of Teleperformance PH tells us what’s keeping employees motived amid crises
MANILA, PHILIPPINES – The COVID-19 pandemic was an unforeseen crisis that brought unprecedented uncertainty to companies globally. One such challenge…
Read More » - Global News
Insight: A look at the lives of young people during the COVID-19 crisis and their hopes for the future
Hakuhodo Branding & Innovation Design’s Youth Life Lab, which views the youth as a leading indicator for future society, hosts regular…
Read More » - Philippine News
Insight: How TeamAsia Has Adapted its Internship Program to Accommodate #WFH and the ECQ
MANILA, PHILIPPINES – It has been over a month since the enhanced community quarantine (ECQ) was implemented to help #FlattenTheCurve…
Read More » - Digital News
Insight: Towards Gender Equity Online By Bernadette Nacario, Google Philippines Country Director
MANILA, PHILIPPINES – A study conducted by Google called the Toward Gender Equity Online Report paints a picture of how…
Read More » - Featured
Insight: TV Commercial and Content Director Raffy Francisco on Getting Started with Underwater Photography and Diving Deep Into a Creative Escape
ANILAO, PHILIPPINES — Raffy Francisco, TV Commercial and Content Director, has released a lot of popular brand commercials under his…
Read More » - Global News
Insight: KUMU Community Head James Rumohr Shares His Thoughts on Building Positive Online Communities
MANILA, PHILIPPINES – Most military men are disciplined and driven to success, People look up to these dedicated individuals who…
Read More » - Digital News
Insight: Incentivised Advertising and Consumer Sentiment in the Age of Mobile-First Initiatives
Words by Tom Simpson, VP, Brand & Exchange, APAC at AdColony Mobile in-app advertising is one of the fastest growing forms…
Read More » - Press Release
Insight: Agencies turn to Podcast Advertising to Build Brand Awareness according to IAB Audio Advertising State of the Nation Report 2020
AUSTRALIA – Advertising across digital audio platforms is maturing, with 90% of media buyers placing ads in streaming services and…
Read More » - Press Release
Insight: Navigate Your Way To Your Loved One’s Heart, or How To Detour, according to Waze
Food locations were the top destinations visited on Valentine’s Day, and Filipinos increasingly turn to flowers to express their love.…
Read More » - Digital News
Insight: Advertising on Social and Messaging Platforms Decline, Revealed by WARC’s “The Social Slowdown” Report
WARC, the global marketing intelligence service, has found that advertising revenues among key social and messaging companies rose 26.2% year-on-year…
Read More »