is44
- Philippine News
Havas outguns rivals for Globe digital brief
MANILA – Globe Telecom has handed its digital agency-of-record assignment to Havas Media Ortega (HVMO) following a three-way pitch, and…
Read More » - Digital News
Google arrives fashionably late
MANILA – On January 23, Google officially introduced a Philippine arm to its already four-strong Southeast Asian presence, arriving in…
Read More » - Global News
Optimism uptick
Warc figures point to a more buoyant global marketing outlook in early 2013, helped by Asia Pacific’s turnaround in sentiment…
Read More » - Philippine News
To spend or not to spend
Figures point to 2bn pesos in political adspend potentially drowning brand campaigns MANILA – Should brands campaign while politicians…
Read More » - Philippine News
Woman on Top: Matec Villanueva
Whoever said that it’s good to be king obviously never met Matec Villanueva. With the indomitable Publicis Manila CEO (and…
Read More » - Global News
TBWA scores Datsun task for global return
NEW YORK – TBWA Worldwide has scooped the global marketing account for Datsun, which Nissan Motor Corporation will be bringing…
Read More »