ASIA-PACIFIC – BANGKOK, THAILAND, OCTOBER 13, 2011: ADFEST is delighted to announce that Bob Greenberg – the visionary Co-Founder of one of the world’s most successful integrated agencies, R/GA – will be Grand Jury President at ADFEST 2012.
Greenberg is CEO and Global Chief Creative Officer at R/GA, the agency behind groundbreaking campaigns such as Nike+ (2006), which was named ‘Digital Campaign of the Decade’ by Adweek in 2009.
From the moment Greenberg launched R/GA in 1977 with his brother Richard, technology has shaped its business model, and Greenberg therefore will also preside over the Cyber Lotus Jury Panel at ADFEST 2012.
“I’m incredibly honored to be named the Grand Jury President and Cyber Jury President for ADFEST. Asia, as a region, exemplifies the intersection of technology innovation and creative excellence, two areas that are critical to the future of the advertising and marketing industry,” says Greenberg.
Greenberg has been described as having “a fortune teller’s knack for seeing what’s around the corner”. Indeed, R/GA began life as R/Greenberg Associates creating visual effects and motion graphics for blockbuster films including Alien, Predator, Seven and Zelig. But in the mid-1990s, Greenberg successfully transitioned the company into a multi-platform advertising agency after realizing how digital technology would transform the industry.
Today, he leads the vision for R/GA, which names amongst its clients world-renowned brands including Nike, Johnson & Johnson, Nokia, MasterCard and L’Oreal.
R/GA has offices in New York, San Francisco, Chicago, London, Stockholm, São Paulo, Buenos Aires and Singapore. The agency was recently recognized by Adweek as the “Digital Agency of the Decade” after winning “Digital Agency of the Year” an astonishing five times in 10 years.
“We are honored to welcome Bob Greenberg to Asia as next year’s Grand Jury President. He is an inspirational creative executive who has created one of the world’s most acclaimed integrated agency models. R/GA has a flair for predicting the future, which makes Mr Greenberg the perfect candidate for Grand Jury President and Cyber Jury President – especially in light of ADFEST 2012’s theme, ‘Fast Forward’,” says Jimmy Lam, ADFEST President.
Earlier this month, ADFEST confirmed it will return to its flagship location in Pattaya, Thailand in 2012. ADFEST also revealed the theme of next year’s Festival, ‘Fast Forward’, which reflects the exponential growth of new channels and free market forces in Asia Pacific. Creative executives of the future must embrace the relentless pace of change that is transforming our region and the world, and delegates at ADFEST 2012 will learn the skills they need to fast-track to the future.
ADFEST 2012 takes place on March 18-20, 2012 at PEACH, Royal Cliff Hotels Group, Pattaya, Thailand. For further information, please visit www.adfest.com.
