Kantar
- Insight
WARC report says boomers’ shifting media habits impact media planning
LONDON, UK — According to WARC Media’s latest Global Advertising Trends report, ‘Baby Boomers’ big digital shift’, Baby Boomers remain the world’s wealthiest generation, yet,…
Read More » - Awards News
Bear Brand, GCash, and McDonald’s among 2024 YouTube Works Awards finalists from the Philippines
MANILA, PHILIPPINES — Among hundreds of entries submitted by various brands and organizations, YouTube, in partnership with research firm Kantar,…
Read More » - adobo Exclusive
GrabAds’ Regional Managing Director Ken Mandel on Retail Media Networks and the rising advertising power of superapps
SINGAPORE — The future lies in Retail Media Networks, and Ken Mandel, Regional Managing Director for GrabAds & Brand Insights,…
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GrabAds and Kantar predict retail media network ad spend in Southeast Asia to reach US$4.7 billion by 2030
SINGAPORE — Advertising spending on Retail Media Networks (RMNs) in Southeast Asia is projected to hit US$4.7 billion by 2030,…
Read More » - Press Release
YouTube and Kantar launch second YouTube Works Awards Southeast Asia
MANILA, PHILIPPINES — YouTube, in partnership with leading data and insights company Kantar, is bringing back the YouTube Works Awards…
Read More » - Brand & Business
Kantar, PepsiCo, Tiny Buds, and realme share promising insights on the future of PH ecommerce at the TikTok Shop Kickstart CxO Roundtable
MANILA, PHILIPPINES — The Philippines’ ecommerce market is projected to be one of the biggest channels for brands in 2024,…
Read More » - Awards News
Meet the 12 finalists of this year’s YouTube Works Awards in the Philippines
MANILA, PHILIPPINES – The Philippines’ most creative brands and marketing agencies get recognized once more as YouTube, along with research firm…
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HSBC, Cathay Pacific, McDonald’s among strongest brands in Hong Kong according to Design Bride and Partners and Kantar BrandZ report
HONG KONG — WPP global design agency Design Bridge and Partners and data analytics and brand consulting company Kantar have…
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SCWO and Kantar Public release research findings on gendered stereotypes in leadership in Singapore
SINGAPORE — The Singapore Council of Women’s Organisation (SCWO), the national coordinating body of women’s organizations in Singapore, organized an…
Read More » - Brand & Business
Kantar Media renews partnership with the Association of Philippine Broadcasters for 10th year
MANILA, PHILIPPINES — Kantar Media, the global leader in media research, has been commissioned by the Association of Philippine Broadcasters…
Read More » - Insight
Peach and Kantar release research findings on video asset management in the Indian market
MUMBAI, INDIA — Peach, the global market leader in video advertising workflow and delivery, has launched an exclusive report on…
Read More » - Insight
AdForum reveals Alma and Pepsi’s work as most-awarded advertising campaign in 2022
NEW YORK, USA — The most awarded advertising campaign in the world in 2022 was a print campaign, “Better With…
Read More » - Insight
Dentsu and Kantar explore APAC marketers’ role in achieving corporate sustainability ambitions
SINGAPORE – Creative agency network Dentsu and data analytics and brand consulting company Kantar has launched Marketing a Better Future,…
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