Kantar
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Events: ‘Stepping Into The Stream’, industry experts weigh in on the state of OTT advertising in the Philippines
MANILA, PHILIPPINES – adobo magazine teamed with Kantar Millward Brown and The Trade Desk to present an in-depth panel discussion…
Read More » - Awards News
Awards: YouTube Works launches in the Philippines, Awards to honor and celebrate best-in-class campaigns on YouTube
MANILA, PHILIPPINES – YouTube Works, in partnership with Kantar, officially launches in the Philippines to award and celebrate the most…
Read More » - Philippine News
Insight: Kantar Philippines reports twelve trends that will shape consumer behavior in 2021
MANILA, PHILIPPINES — As the COVID-19 pandemic influences the complexity of overall consumer behavior and mobility, Kantar, the world’s leading…
Read More » - Digital News
Insight: The Trade Desk unveils research showing 55 percent of Filipino viewers are streaming more OTT video content because of COVID-19
MANILA, PHILIPPINES — Today, The Trade Desk (NASDAQ: TTD) announced an in depth report on over-the-top (OTT) video streaming in…
Read More » - Global News
Insight: Marketing in a polarized nation – Providing trust, truth and sanctuary creates a pathway to US brands
LONDON, UK – As the United States welcomed a new president, there remains concern among citizens and brands about the…
Read More » - Philippine News
Insight: Pinoy Christmas in a pandemic: a time to save or to celebrate?
MANILA, PHILIPPINES – A few weeks before Christmas, Kantar revealed that Filipino shoppers remain very cautious with their Fast Moving Consumer…
Read More » - Philippine News
Insight: Kantar Philippines reveals 9 out of 10 Filipinos want to hear from brands during COVID-19 pandemic
MANILA, PHILIPPINES – Kantar revealed that 92% of Filipinos expressed that they still want to hear from brands despite the…
Read More » - Philippine News
Insight: Kantar reveals TV, Facebook Ads most effective in reaching Filipino consumers and sustainable brand growth
MANILA, PHILIPPINES – Kantar, the world’s leading data, insights and consulting group, has revealed that 72% of Filipinos are more…
Read More » - Philippine News
Insight: Kantar reveals most chosen brands in the Philippines for 2020, Lucky Me tops ranking for fifth year
MANILA, PHILIPPINES – Kantar, through its Worldpanel Division in the Philippines, reveals that local noodle brand, Lucky Me, remains as…
Read More » - Philippine News
Intelligence: Protection and well-being will be consumers’ main drivers post-COVID, according to Kantar
MANILA, PHILIPPINES – Data, insights, and consulting group Kantar has identified five key behavioral shifts that consumers across Asia are expected to…
Read More » - Philippine News
Intelligence: Kantar on Understanding Filipinos’ sentiments, viewing and purchasing habits amidst COVID-19
London, UK – Daily conversations of Filipinos on social media on the novel coronavirus disease or COVID-19 significantly spiked after…
Read More » - Press Release
Brand & Business: WPP publishes update re: COVID-19, continues to Serve Clients Effectively at a Crucial Time for Strong Communications
LONDON, UK – WPP releases a statement reporting their first two months’ trading is in line with their expectations; the…
Read More » - Digital News
Intelligence: Digital Shoppers Account Account for 75% of Total FMCG Sales in Philippines, according to Kantar’s Latest Research
MANILA, PHILIPPINES – Digital Shoppers now account for 75% of total Fast-Moving Consumer Goods (FMCG) sales in the Philippines, according…
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