Kantar
- Philippine News
ABS-CBN still country’s top TV network, sweeps 10 Most Watched Programs list in March – Kantar Media
MANILA – ABS-CBN has claimed nationwide leadership once again as the TV network produced the country’s ten most watched programs…
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ABS-CBN continues to top nationwide TV ratings in February – Kantar Media
MANILA – ABS-CBN held on to its position as the number one TV network in the country as it registered…
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Intelligence: Kantar Worldpanel study shows that Asian markets patronize home-grown brands for FMCG products
MANILA – Kantar Worldpanel revealed that despite the influx of popular foreign brands, local brands continue to thrive in the…
Read More » - Press Release
ABS-CBN tops all networks in 2017 – Kantar Media
MANILA – ABS-CBN is the network of choice by most Filipino homes in both urban and rural areas nationwide for…
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Intelligence: Where Pinoys shop: Kantar Worldpanel reveals Filipinos’ shopping habits in 2017
MANILA – Research by Kantar Worldpanel, the global expert in shoppers’ behavior, shows that despite the influx of nearby hyper…
Read More » - Global News
Marketers need to deliver creative that makes a lasting impression and focus less on functional messages – Kantar Millward Brown
NEW YORK CITY – Although campaigns with a strong focus on emotional relevance and creative engagement lead to increased business,…
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Snack food purchase among Filipino homes rising, Kantar Worldpanel study shows
MANILA – Kantar Worldpanel reveals that Filipinos’ consumption of in-home snack food are increasing, as data from the global expert…
Read More » - Philippine News
ABS-CBN rules 2016 in nationwide ratings – Kantar Media
MANILA – Throughout 2016 from January to December across both urban and rural homes nationwide, ABS-CBN topped all TV networks…
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Appealing to the Millennial Shopper, according to Kantar Worldpanel
MANILA – Kantar Worldpanel data reveals that millennials, or those born between 1980 and 2000, contributed Php181 billion to FMCG…
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Visayas-Mindanao seen as key areas for FMCG growth according to Kantar Worldpanel
MANILA – Kantar Worldpanel, the world leader in consumer knowledge and insights based on continuous consumer panels, today revealed that…
Read More » - Press Release
Baby products are taking over millennials’ shopping baskets – Kantar Worldpanel
Kantar Worldpanel, the global expert in shoppers’ behavior, reveals that baby products such as baby food, diapers, wipes and talcum…
Read More » - Philippine News
Kantar TNS Connected Life study reveals 23 percent of Filipinos ignore social posts of brands
MANILA – Kantar TNS (Taylor Nelson Sofres), one of the largest research agencies in the world, highlighted the need for…
Read More » - Philippine News
Lucky Me is PH’s most chosen brand anew – Kantar Worldpanel Brand Footprint study
MANILA – Local instant noodle brand Lucky Me regains the top spot as the most chosen brand by Filipino consumers…
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