Kantar
- Philippine News
Kantar Worldpanel study shows innovation is key to a brand’s success
MANILA – Kantar Worldpanel, the global expert in shopper’s behavior, announces its latest study that reveals innovation as a crucial…
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Filipinos feel no change in purchasing ability – Kantar study
MANILA – Despite good economic performance in 2014 (GDP growing by 6.1 percent according to NEDA), Filipino consumers described their…
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Media Outlook 2015 puts focus on economic forecasts and marketing trends
MANILA – Presenting more than the usual economic forecasts, Philippine Center for Out-of-Home Media Research and Science (PhilCourse), Strategic Consumer…
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PHL FMCG performance remains stable as emerging markets slow down – Kantar
MANILA – The FMCG sector in the Philippines remains stable even as consumer FMCG spend in emerging markets has slowed…
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Direct sales boom in PH: Kantar Worldpanel
MANILA – Direct sales has been growing much faster than any other channel in the fast-moving consumer goods (FMCG) market,…
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Lucky Me overtakes Nescafe as Philippines’ most chosen brand in Kantar report
Lucky Me is now the most chosen brand in the Philippines, according to Kantar Worldpanel’s 2013 Brand Footprint report, a…
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‘For men’ grooming brands outgrow female beauty sector in Asia
Grooming brands ‘for men’ are growing at a faster pace than the female beauty sector across eight Asian markets: China,…
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Kantar to release AdEx report in May
SUBIC – Research company Kantar is releasing an advertising expenditure report covering out-of-home media nationwide. The initial report will be…
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