Korea
- Campaign Spotlight
R/GA and Ponos celebrate The Battle Cats with ‘Nyanko Nyaward’ anniversary campaign
SEOUL, SOUTH KOREA — R/GA and PONOS have launched the “Nyanko Nyawards,” an outrageously fun event marking a decade and…
Read More » - Press Release
Brand & Business: Cheil Worldwide holds digital business strategy briefing session
SEOUL, SOUTH KOREA — Cheil Worldwide has held a briefing session on digital business strategy at its Seoul headquarters for…
Read More » - Entertainment
Entertainment: The making of a global sensation —The journey to creating ‘Squid Game’
SEOUL, SOUTH KOREA — Squid Game is taking the world by storm with its thrilling story of desperate people who…
Read More » - Global News
Insight: New study from McCann Worldgroup reveals 89% of Gen Z in APAC believe they have the power to influence global brands’ actions and behaviors for the better
SINGAPORE — McCann Worldgroup Asia Pacific today released the regional findings from their global “Truth About Generation Z” study to…
Read More » - Campaign Spotlight
Campaign Spotlight: Cheil Worldwide uses science of big data to power scenic and safe travel in Jeju Island by paving new detour routes
SEOUL, SOUTH KOREA – Cheil Worldwide is proud to announce ‘Slow Road’ – a new navigation service which instead of…
Read More » - Philippine News
Brand & Business: Experience the Korean wave with McDonald’s new Taste of Korea
MANILA, PHILIPPINES — Annyeong bago sa McDo? Although a trip to the home of K-Pop and K-Dramas might not be…
Read More » - Entertainment
Entertainment: iQIYI International to release first Korean original My Roommate Is A Gumiho
SINGAPORE – Global on-demand video streaming service iQIYI International recently announced the coming release of its first Korean Original, My…
Read More » - Awards News
Awards: Cheil Worldwide wins five Golds at Campaign Asia-Pacific Agency of the Year Awards
SEOUL, SOUTH KOREA – Campaign Asia-Pacific announced Agency of the Year Awards with Cheil Worldwide sweeping the most gold in…
Read More » - Global News
Insight: Havas Group releases new Meaningful Brands global study, reveals expectations from brands in post-lockdown world
SINGAPORE – A crisis changes consumer relationships with brands and their expectations from products and services. To understand these shifts,…
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