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ASIA-PACIFIC – DDB Indonesia won the Diageo account in the archipelago after a multi-agency pitch. The agency will work on brands such as Johnnie Walker, Smirnoff, Ketel One Vodka, Singleton Single Malt and Baileys.
“DDB Indonesia clearly emerged as the right fit ensuring a successful partnership formula for Diageo’s International Spirit portfolio business,” said David Wibowo, President Director of DDB Indonesia. “The partnership will allow DDB to work closely with Diageo to strategise, plan and implement world-class brand communications and trade marketing activities in the Indonesian market.”
DDB’s diversified capabilities including activation, digital, PR and channel marketing helped the agency win the business. Extensive work has begun to shape up for the core brands under the Diageo-DDB portfolio.
Founded in 2002, DDB Indonesia has the widest network of any international agency in Indonesia, with over 300 people in 12 major cities.
