Lacoste
- Campaign Spotlight
Lacoste and BETC Paris bridge cultures to celebrate 90 years of fashion, movement, and collaboration
PARIS, FRANCE — Lacoste kicks off its 90th anniversary. 90 years of the iconic Crocodile. 90 years defining French fashion…
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Campaign Spotlight: Lacoste and BETC celebrate unexpected encounters in new brand campaign
PARIS, FRANCE — Since 1933, the Lacoste crocodile has transcended time, style, and genre—it roams over a limitless range. Its…
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Campaign Spotlight: Crocodiles play collective
PARIS, FRANCE — Moving freely and connecting different cultures are the special powers of the crocodile, the iconic emblem of…
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Campaign Spotlight: Publicis Luxe and Lacoste Fragrances invite all to a modern, urban tennis match for the new L.12.12 fragrance campaign
PARIS, FRANCE – This is the game that characterizes L.12.12. The new campaign captures the essence of the iconic polo shirt…
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Campaign Spotlight: Lacoste and Polaroid celebrate colors in new collaboration
FRANCE — This year, Lacoste, with the help of its agency BETC, is seeing life through rose, red, green, and…
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Campaign Spotlight: “Give For Good” Lacoste transforms its delivery slips into a gesture of solidarity for those in need
PARIS, FRANCE – Because the best proof of elegance is to play collectively, Lacoste and BETC are ending this very particular…
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Campaign Spotlight: 10 Limited-Edition Polo Shirts for 10 Endangered Species, Lacoste Continues to Fight for the Survival of Wildlife with IUCN’s “Save our Species” Program
In 2018, Lacoste started a three-year partnership with the International Union for Conservation of Nature (IUCN) and joined forces to…
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Campaign Spotlight: Lacoste changes its iconic logo to help save 10 endangered species in campaign by BETC
The Lacoste crocodile is one of the world’s most iconic logos, proudly displayed on the brands famous polos for the…
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Campaign Spotlight: Lacoste brings the glamour in beautiful film by BETC Paris
PARIS – LACOSTE presents the brand film “Timeless” at the heart of the new campaign. This epic cinematic fresco is…
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Lacoste and BETC present “Support with Style” 100 days before the Rio Olympics
PARIS – To promote the Rio Olympics and its partnership with the CNOSF (French National Olympic and Sports Committee), Lacoste…
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