Lays
- adoboPicks
From a card that champions LGBTQ+ rights to gravy-licking cats, these creative campaigns are making waves
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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Lay’s and AlmapBBDO use AI in social experiment against sexism in football
SAO PAULO, BRAZIL — We know how latent Brazil’s “women in soccer” issue is today. Just like other topics that…
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Taste the flavors of the world, celebrate basketball in a big way, and make the most out of your space with this week’s ads
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
Read More » - Campaign Spotlight
Lay’s spices things up with new flavors from Korea, America, and Mexico
MANILA, PHILIPPINES — The renowned chips brand, Lay’s, has reinvigorated the snacking experience, offering a thrilling global taste expedition with…
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WhatsApp takes over Piccadilly Square, McDonald’s gives back to delivery riders, and Bombay Sapphire calls on creatives in this week’s campaign favorites
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
Read More » - Press Release
Before eating your favorite Lay’s chips, put them in the Lay’s Finger Washing Machine first for good measure
TAIWAN — A contraption that instantly detects and sanitizes fingers now enables instant enjoyment of a bag of Lay’s crisps.…
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adobo Picks: Super Bowl ads hold nostalgia and relies on celebrities
MANILA, PHILIPPINES – As the National Football League’s Super Bowl LVI saw the Los Angeles Rams eventually defeat the Cincinnati…
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Campaign Spotlight: Is your destiny written in a bag of potato chips? Lay’s Taiwan and Leo Burnett Taiwan use AI and potato chips to predict your New Year fortunes
TAIWAN — Lay’s and Leo Burnett Taiwan are using artificial intelligence to help people predict their fortunes in the Year…
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Campaign Spotlight: Campaign from Happiness Saigon automatically turns Lay’s crisp sounds into subtitles while watching video content
HO CHI MINH CITY, VIETNAM — In their newest campaign, Lays Potato Chips have released a plug in for Google…
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Campaign Spotlight: Lay’s and BBDO Guerrero make memes come true with a holiday music video
MANILA, PHILIPPINES – In the Philippines, the beginning of the holiday season is marked by one meme every year: Jose Mari…
Read More » - Digital News
Insight: Exploring the persona and preferences of Filipino consumers on Twitter
MANILA, PHILIPPINES – When people buy, they don’t just simply pick-up a product from the shelf and use it. They…
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