lux
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Beds, names, and rock legends: 5 creative works that inspired us this week
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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100 Chinese women swap traditional names to stronger alternatives for Lux’s 100th year with VML Singapore
SINGAPORE — Names are so much more than just words: they have the power to define people. Not only how…
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I&CO Founding Partner and Adfest Jury President Rei Inamoto on the advertising shift toward brand POV
PATTAYA, THAILAND — On Day 1 of ADFEST 2024, adobo Magazine caught up with Rei Inamoto, Founding Partner of I&CO…
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Heineken says no to ghosting, sportswomen call out broadcasters, and the secret sauce from Netflix’s Hunger becomes a reality
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Lux and Wunderman Thompson Singapore hijack a live volleyball game to ‘change the angle’ towards women in sports
DURBAN, SOUTH AFRICA — While the growing global popularity of professional and amateur female sports is something to celebrate, much…
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Campaign Spotlight: Sweetshop launches new campaign for LUX from Wunderman Thompson
SHANGHAI, CHINA – Long-time creative partners LUX, Wunderman Thompson Singapore and Sweetshop have joined forces once again to launch a new…
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Campaign Spotlight: Virtual assistants talkback – Beauty brand LUX hacks virtual assistants to outwit casual sexism
SINGAPORE — LUX is standing up for virtual voice assistants to highlight the contagious nature of sexist attitudes in a…
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Campaign Spotlight: LUX and Wunderman Thompson spotlight everyday sexism around the world by asking men to walk in women’s shoes
SINGAPORE — Unilever beauty brand, LUX, is launching a campaign to highlight the impact of casual sexism faced by women…
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Campaign Spotlight: Power of Glow – the Lux effect of Anushka on Virat
MUMBAI, INDIA — Lux, the leading soap brand from the house of Unilever, has roped in power couple Anushka Sharma…
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Campaign Spotlight: LUX rallies the world to take a stand for Olympic gold medalist Caster Semenya
NEW YORK, USA — Unilever beauty brand, LUX, today voiced its support for renowned South African Olympic gold medalist, Caster…
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Campaign Spotlight: Innerwear Brand, Lux, is Changing the Vest Game with the Release of Scented Vests for the Indian Market with 82.5 Communications
MUMBAI – The good old vest is about to shake up the world of fashion. Lux has developed a revolutionary…
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Campaign Spotlight: Lux Shines a Light on Saudi Arabian Women on Google Search for International Women’s Day with #IntoTheSpotlight
SINGAPORE – Lux, one of Unilever’s largest Beauty & Personal Care brands has announced a new campaign that puts Saudi…
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Campaign Spotlight: Lux Motivates Women to Defy Judgments and Express their Femininity Unapologetically
SINGAPORE — Lux, one of the largest beauty and personal care brands, launched its updated brand purpose for their female…
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