MAGNA
- Insight
Australian broadcasters are not delivering foundational sustainability and inclusivity, according to IPG study
SYDNEY, AUSTRALIA — Australian media lagging global counterparts on sustainability commitments, and DE&I ambitions not translating into accountability, are two…
Read More » - Insight
Insight: Advertising market grows despite economic uncertainty, according to MAGNA
NEW YORK, USA — Global media investment and intelligence company MAGNA has released the latest version of its “Global Ad Forecast.”…
Read More » - Insight
Insights: Magna Global Advertising Forecast for APAC – Global economic recovery brings record ad market growth
NEW YORK, USA – MAGNA releases its ‘Magna Global Advertising Forecast 2021’. Citing the global advertising spending will grow by $78bn…
Read More » - Digital News
Insight: Magna Goes Beyond the Outbreak with A Report On How COVID-19 will Affect the Global Advertising Market
SINGAPORE – MAGNA, the centralized IPG Mediabrands resource that provides strategic investment and media intelligence for agency teams and clients…
Read More » - Global News
INTELLIGENCE: Magna Global Advertising Forecast December 2018 Update
Record Advertising Growth in 2018: +7.2% Latest MAGNA Report Reveals the Ad Industry is Experiencing its Strongest Growth Since 2010.…
Read More » - Global News
INTELLIGENCE: Magna Global Advertising Forecast December 2018 Update
Record Advertising Growth in 2018: +7.2% Latest MAGNA Report Reveals the Ad Industry is Experiencing its Strongest Growth Since 2010.…
Read More » - Global News
ANDY ZONFRILLO TO HEAD UP NEW GLOBAL PRESIDENT POST AT MAGNA
SINGAPORE – IPG Mediabrands announced that it has appointed industry veteran Andy Zonfrillo to the newly-created position of Global President…
Read More » - Ansible Technology
Intelligence: Ten reasons why out-of-home advertising outperforms
GLOBAL – The latest Media Economy Report from MAGNA Intelligence, focuses on Out-of-Home (OOH) Advertising trends globally. A joint study…
Read More » - Global News
MAGNA and IPG Media Lab reveal best ways to optimize skippable pre-roll campaigns
SAN FRANCISCO – MAGNA, the intelligence, investment, and innovation unit within IPG Mediabrands, and IPG Media Lab, its creative technology…
Read More » - Global News
Immersion Corp., MAGNA, IPG Media Lab conduct in-depth analysis of haptic technology in video ads
SAN FRANCISCO – IPG Media Lab, the creative technology arm of IPG Mediabrands, in partnership with ImmersionCorp. (NASDAQ: IMMR) today announced the results…
Read More » - Global News
MAGNA releases updated US advertising forecast
NEW YORK – Today, MAGNA released their updated US Advertising Forecast. The updated analysis projects a robust +6.3% increase in…
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