malaysia
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Campaign Spotlight
Campaign Spotlight: Himalaya Vajomba gets people to swipe right on a Yeti
KUALA LUMPUR, MALAYSIA – Himalaya Vajomba, an extension of Himalaya Salt Sports Candy, supported Himalayeti in its efforts to get a…
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Insight
Insight: The future of marketing? Perceptions of virtual influencers in Southeast Asia
SINGAPORE — While not quite as popular as human influencers yet, more companies are playing with the idea of marketing…
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Press Release
Brand & Business: GO Communications powers into 2022 with solidified clientele, leadership lineup
KUALA LUMPUR, MALAYSIA — As with many Malaysian-based companies, the past two years have been exceptionally turbulent on communications agencies.…
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Press Release
Brand & Business: ZALORA Malaysia’s Community Influencer Program garners 150% increase in sign-ups after UX revamp by Bray Leino Splash
SINGAPORE — ZALORA Malaysia, the region’s leading online fashion and lifestyle platform, tapped Bray Leino Splash to undertake a revamp…
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Campaign Spotlight
Campaign Spotlight: Ensemble & Pizza Hut invite Malaysians to pull dip dip pop their pizza
KUALA LUMPUR, MALAYSIA – Ensemble Worldwide, the creative agency within the IPG Mediabrands network, has released a short film with…
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Press Release
New Business: Publicis Groupe Malaysia bags 100PLUS creative and social
KUALA LUMPUR, MALAYSIA — Publicis Groupe Malaysia emerge as winners of the 100PLUS creative and social agency pitch in Malaysia,…
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Events
Events: ‘Xperience the Xtraordinary’ with Tiger Street Food
KUALA LUMPUR, MALAYSIA — Tiger Beer, Malaysia’s No. 1 Beer, has always championed local street food culture. Its roots go…
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Campaign Spotlight
Campaign Spotlight: FCB Malaysia premieres Golden Wisdom for RHB
KUALA LUMPUR — FCB Malaysia and RHB Premier recently introduced Golden Wisdom, an integrated campaign that aims to convey RHB…
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Campaign Spotlight
Campaign Spotlight: Astro Deepavali ad by Naga DDB Tribal encourages Malaysians to be the light
KUALA LUMPUR, MALAYSIA – Among the values that represent the light of Deepavali are kindness, sincerity, helping the needy, and…
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Campaign Spotlight
Campaign Spotlight: RHB Bank’s Deepavali 2021 spot by FCB Malaysia uncovers the true meaning of beauty in times of adversity
KUALA LUMPUR, MALAYSIA — Titled ‘The Inner Light’, RHB Bank’s latest Deepavali film, which was conceived and created by FCB,…
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Press Release
Brand & Business: Lyre’s introduces its premium range of non-alcoholic spirits to Malaysia, increasing accessible options for mindful drinkers
KUALA LUMPUR, MALAYSIA — Lyre’s, the brand renowned around the world for its premium-crafted non-alcoholic spirits, has officially entered the…
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Film
Film: Pinoy mini-documentary wins Special Mention award in Kota Kinabalu International Film Festival
MANILA, PHILIPPINES — A short documentary about a musical group of children from Zambales bagged a Special Mention award in…
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Insight
Insight: 40% of advertising agencies in Southeast Asia never see specifications for diversity in client briefs
NEW YORK, USA – Despite greater levels of awareness around diversity and inclusion in media and marketing, 40% of advertising…
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