marketing strategy
- People
Ideally expands leadership team with appointment of Maura Halpin as Marketing Lead
Joshua and Maura, IdeallySIDNEY, AUSTRALIA — Customer insights platform Ideally has appointed international brand marketer Maura Halpin to the newly…
Read More » - Insight
GrabAds and Kantar predict retail media network ad spend in Southeast Asia to reach US$4.7 billion by 2030
SINGAPORE — Advertising spending on Retail Media Networks (RMNs) in Southeast Asia is projected to hit US$4.7 billion by 2030,…
Read More » - People
Winnie Chen-Head takes the helm as Managing Director of Media at Dentsu Malaysia
KUALA LUMPUR, MALAYSIA — Creative network Dentsu has appointed Winnie Chen-Head as Managing Director of Media at dentsu Malaysia, where…
Read More » - New Business
Motorola India awards creative mandate to Dentsu Creative India after competitive multi-agency pitch
NEW DELHI, INDIA — Motorola – a leading brand in the 5G smartphone market in India, has appointed Dentsu Creative India as its creative agency. The agency won the…
Read More » - New Business
Initiative adds royalty to its portfolio with Crown Resorts’ media mandate
SYDNEY, AUSTRALIA — After a highly competitive media review, one of Australia’s leading entertainment groups, Crown Resorts, has appointed Initiative…
Read More » - New Business
Mediaplus secures international account for E.ON with projects spanning 10 countries
BERLIN, GERMANY — The E.ON Group has decided to work with the Mediaplus agency group in the future, following a…
Read More » - People
Omnicom Media Group India elevates Deep Singh as National Head of Strategy
Deep SinghMUMBAI, INDIA — Omnicom Media Group India has elevated Deep Singh to the role of National Head of Strategy.…
Read More » - Press Release
Media: Powerhouse strategists emerge in PHD Philippines
In the age of disparate information found both online and offline, one needs to have a knack for listening and…
Read More »