marketing
- Press Release
Brand & Business: IAB Australia launches free Affiliate and Marketing Partnership Training program
NSW, AUSTRALIA — IAB Australia has launched a new industry training program for marketers seeking to understand and make better…
Read More » - Press Release
Brand & Business: Truelogic shares online lead generation strategies that matter in today’s business
MANILA, PHILIPPINES — Good lead generation is at the heart of successful marketing campaigns. With most brands shifting their business…
Read More » - Insight
Insight: Where is the marketing industry headed? Here are the highlights of R3’s Q4 2021 R3VIEW
MANILA, PHILIPPINES – Leading global independent consultancy R3 released its in-depth quarterly report on the marketing communications industry, covering the…
Read More » - Press Release
Brand & Business: Ronald Liem and Rene Mayer launch SCOP3 Group, a comprehensive communications, advisory and contracting agency
INDONESIA — Born out of the visionary minds of media mogul Ronald Liem and seasoned hotelier Rene Mayer, SCOP3 Group…
Read More » - Events
Events: Creative Circle Conference 2021 Singapore challenges all to “Change Your Game”
SINGAPORE – This year’s theme focuses on game-changers. There are brands, organizations, agencies or individuals, resilient enough to pivot despite…
Read More » - Global News
Brand & Business: Rakuten Advertising’s “Accelerate” quickens affiliate marketing growth and fuels market expansion
SINGAPORE – Rakuten Advertising has introduced Accelerate, a fully-managed, affiliate marketing program led by experienced analysts leveraging unique data insights,…
Read More » - Insight
Insight: Word of mouth marketing thrives amidst dying traditional marketing platforms
SYDNEY, AUSTRALIA – According to a recent survey by SavvySME, word of mouth referrals are the most used method to…
Read More » - Insight
Insight: KMC Solutions’ VP of Marketing, Gian Reyes, says traditional marketing isn’t dead
MANILA, PHILIPPINES – The Philippines has always been hailed as the social media capital of the world, and the pandemic has…
Read More » - Digital News
Brand & Business: Rakuten Advertising launches a 5-stage blueprint for high-performance affiliate marketing
SINGAPORE — Rakuten Advertising has launched ‘A 5-Stage Blueprint for High-Performance Affiliate Marketing’, designed to educate and inform both advertisers…
Read More » - Insight
Insight: Branding Nerd looks into Sperry®: an 86-year old boat shoe brand connecting with today’s youth through micro-influencers and co-branding
MANILA, PHILIPPINES — In a previous blog on Red Bull® x GoPro®, Branding Nerd talked about the concepts of ‘co-marketing’…
Read More » - Global News
Brand & Business: Cheil Worldwide makes investment in HIVELAB
SEOUL, SOUTH KOREA — Cheil Worldwide signed an investment agreement with HIVELAB, a digital convergence company in South Korea, to…
Read More » - Awards News
Awards: WARC Awards for Media 2021 – juries named
LONDON, UK — WARC, the global authority on marketing effectiveness, has named the four jury panels for the WARC Awards for…
Read More » - People
Brand & Business: FCB India – A hybrid new agency for a hybrid new era of marketing
NEW DELHI, INDIA — FCB Group India recently announced the restructuring of its creative agencies and a new three agency…
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