marketing
- Global News
Brand & Business: AI marketing technology platform EternityX opens new office in Australia
HONG KONG – Leading AI marketing platform EternityX announces its new office opening in Sydney, Australia, as part of its…
Read More » - Global News
Insight: Following an almost full year of dramatic decline, the global marketing industry ended 2020 in growth
LONDON, UK – WARC has today released an annual review of its Global Marketing Index (GMI) over the 12 months…
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Insight: Marketing in a polarized nation – Providing trust, truth and sanctuary creates a pathway to US brands
LONDON, UK – As the United States welcomed a new president, there remains concern among citizens and brands about the…
Read More » - Campaign Spotlight
Campaign Spotlight: TikTok and BBDO Singapore launch Creative Competition to solve real-world marketing challenges
SINGAPORE – TikTok, the leading destination for short-form mobile videos, is calling all marketing and creative professionals as well as…
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New Business: DDB Mudra Group wins marketing and communications mandate for India’s top gold refiner
MUMBAI, INDIA — DDB Mudra Group has won the integrated marketing and communications mandate for MMTC-PAMP, India’s top refiner of…
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Insight: WARC report says mobile remains a resilient channel amid COVID-19 challenges
LONDON, UNITED KINGDOM — Mobile advertising, considered by 79% of UK marketing professionals to be an effective channel, continues to…
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Insight: Havas and SGAG report uncovers the 5 codes Gen Zs live by
SINGAPORE — Havas Singapore and digital media company, SGAG have launched “Finding Success with Gen Z in Singapore” a report that…
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Insight: Mobile remains the fastest growing channel amid the pandemic
LONDON, UNITED KINGDOM — Mobile budgets are being impacted by the COVID-19 outbreak, but mobile remains the fastest growing channel,…
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People: Shufen Goh is elected president of Association of Advertising and Marketing Singapore
SINGAPORE — Association of Advertising and Marketing Singapore (AAMS) announces a new leading EXCO. Formed on November 1, 2019, the…
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People: Dentsu Aegis Network appoints Prantik Mazumdar to lead CRM business in Singapore
SINGAPORE — Dentsu Aegis Network Singapore appoints digital marketing maven, Prantik Mazumdar to the new role of managing director of…
Read More » - Events
Intelligence: How can marketers help lead business recovery during unprecedented times?
SINGAPORE – Amidst entirely new levels of complexity, marketers are absolutely critical to business recovery. So what do we need…
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#adoboExclusive: Senseless Humor Works; The Secret Recipe from Burger King’s Top Marketer
Burger King’s Chief Marketing Officer Fernando Machado will be leading this year’s Creative Effectiveness Lions Jury as the Jury President…
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Dentsu strengthens video advertising services in Germany with acquisitions
Dentsu Inc., through TV advertisement and online video advertisement in Germany through the overseas headquarters “Dentsu Aegis Network” Acquired 70%…
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