McDonald’s
- Campaign Spotlight
McDonald’s celebrates Australia’s favorite question ‘Macca’s run?’ in summer campaign via DDB Sydney
SYDNEY, AUSTRALIA — DDB Group Sydney, OMD, and McDonald’s Australia are celebrating summer with a new integrated campaign posing the question…
Read More » - Brand & Business
New ‘Reclassified’ designs by McDonald’s aim to transform public school spaces
MANILA, PHILIPPINES — McDonald’s Philippines remains steadfast in its commitment to improving public school classrooms across the country through its…
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Leo Burnett relaunches McDonald’s Saver Menu with humorous ‘Actually get your money’s worth’ campaign
LONDON, UK — Leo Burnett and McDonald’s have relaunched the Saver Menu with “Actually Get Your Money’s Worth,” designed to highlight the range…
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McDonald’s Philippines celebrates YouthWorks PH program’s first batch of trainee graduates
MANILA, PHILIPPINES — McDonald’s Philippines (Golden Arches Development Corporation), led by George T. Yang, Founder and Master Franchise Holder of the…
Read More » - Awards News
DDB and McDonald’s win big at Hong Kong Effie Awards
HONG KONG — DDB Group Hong Kong emerged as the big winner at the recently held Hong Kong Effie Awards, taking…
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McDonald’s and Leo Burnett confirm fan favorite McRib’s return to UK after decade
LONDON, UK — After weeks of fanning the flames of speculation and several “accidental” hints, McDonald’s has officially confirmed what fans…
Read More » - Awards News
McDonald’s ‘Ride the arches’ sweeps PANATA Brand Effectiveness Awards 2024
MANILA, PHILIPPINES — The PANATA Brand Effectiveness Awards 2024 marked a milestone with its crystal anniversary, a night where the…
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Buckets, coins, and creative apologies: Bid farewell to August with these 5 standout campaigns
MANILA, PHILIPPINES — The advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes,…
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Grimace shakes up McDonald’s UK 50th Birthday bash with limited-edition surprise
LONDON, UK — Following the launch of McDonald’s 50th Birthday last month, McDonald’s UK, working with its agency partners, has unveiled a final surprise to…
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SB19 says ‘Atin to!’ for McDonald’s Chicken Mcdo
MANILA. PHILIPPINES — More and more Filipinos are loving the much malaki, much juicier, much crispier, and much sulit Chicken…
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Leo Burnett UK celebrates young adults taking ownership of McDonald’s in their own way in ‘Make It Yours’
LONDON, UK — McDonald’s and Leo Burnett UK have collaborated with 16 to 24-year olds to create a campaign that celebrates…
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McDonald’s Philippines and Leo Burnett Manila enhances cycling experience across the Philippines
MANILA, PHILIPPINES — McDonald’s Philippines has launched “Ride the Arches,” a pedal-powered movement that turns McDonald’s restaurants into cycling refueling…
Read More » - Insight
Ada Lazaro gives Spikes Asia a sneak peek at how McDonald’s approaches Gen Z and cultural marketing
SINGAPORE — With just one week left until Spikes Asia Festival of Creativity 2024, delegates, creatives, and marketers are posed…
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