McDonald’s
- Insight
The most awarded campaigns and companies for media, according to WARC Creative’s Media 100 report
LONDON, UK — “The WARC Media 100,” the ultimate independent global benchmark of the world’s most awarded campaigns and companies…
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Leo Burnett launches the hottest drop of the year with McDonald’s McSpicy and Frank’s RedHot
LONDON, UK — McDonald’s and Frank’s RedHot have joined forces to create the ultimate chicken burger. To mark the collaboration,…
Read More » - adoboPicks
From Unbranded Menu’s victorious run to a Arctic-based summer paradise, here are our campaign picks this week
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
Read More » - adobo Exclusive
A behind the scenes look at Leo Burnett’s Unbranded Menu and its 2023 awards streakÂ
MANILA, PHILIPPINES — Philippine advertising is ever evolving, with more and more works not just displaying the dynamic creativity and…
Read More » - Campaign Spotlight
McDonald’s likes a bargain in new poster-spilling ad by Leo Burnett UK, underlines great deals for the new year
LONDON, UK — This January, Leo Burnett and McDonald’s are taking the “Like Getting Your Money’s Worth?” platform to new heights – launching the “Money’s Worth Media” campaign with an oversized OOH ad,…
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McDonald’s Hong Kong and DDB encourage sneaky surprises
HONG KONG — Is a sneaky McDonald’s even better than a usual McDonald’s? Apparently, some customers think so, and McDonald’s…
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‘Fancy a McDonald’s this Christmas?’ asks Leo Burnett UK in new spot for the holidays
LONDON, UK — McDonald’s builds on the “Raise Your Arches” campaign with a feel-good Christmas advert, created by Leo Burnett UK, inviting the…
Read More » - Awards News
McDonald’s and Leo Burnett Korea join the line-up at AdAsia 2023 Seoul
SEOUL, SOUTH KOREA — McDonald’s and Leo Burnett Korea are joining the line-up at AdAsia 2023 Seoul, which runs from…
Read More » - Campaign Spotlight
Everybody wants McDelivery in latest campaign by Leo Burnett
LONDON, UK — McDonald’s latest campaign celebrates the irresistible joy of the shared order moment. Anchored around a hyperbolic, fast-paced…
Read More » - adoboPicks
This week’s selection sees McDonald’s channel the ’90s, triathlete champions take on a fantastical quest, and more
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
Read More » - Campaign Spotlight
OMD and Leo Burnett showcase 20 years of quality sourcing for McDonald’s
LONDON, UK — McDonald’s latest campaign highlights the little changes it’s made to the way they source its food over the last 20 years,…
Read More » - Sustainability
McDonald’s Philippines boosts up solar-powered restaurants in alignment with sustainability promise
MANILA, PHILIPPINES — As one of the biggest players in the quick-service restaurant (QSR) industry, McDonald’s Philippines leads the shift…
Read More » - Campaign Spotlight
This week’s campaign roundup showcases our favorite Pride initiatives this month: Queer joy, right to care, and more
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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