GLOBAL, AUGUST 23, 2013 – Agencia Africa has released a hilarious 60-second TV ad for P&G-owned Gillette’s aerosol antiperspirant for men, promoting its sponsorship of the Ultimate Fighting Championship.
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The fully animated campaign conveys unpleasant characters battling it out in the league of heavy odors, the ’UFSweat’. The champion will be awerded with a can of Gillette aerosol antiperspirant to transport them back to the real game.
Brazilian studio Techno Image produced the film animation in partnership with Meindbender, a Swedish animation studio.
Gillette is the official sponsor of UFC (Ultimate Fighting Championship) in Brazil.
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CREDITS:
Title: UFSWEAT
Client: Procter & Gamble
Product: Gillette aerosol antiperspirant
Agency: Africa
Copywriter: Andre Pinheiro
Art Director: Alexandre Prado / Bruno Couto / Alvin Shiguefuzi / Fernando Drudi
Executive creative director: Sergio Gordilho
Creative directors: Sergio Gordilho / Alexandre Prado / Eco Moliterno
Head of digital: Eco Moliterno
Agency producers: Rodrigo Ferrari / Patricia Gaglioni / Anderson Rocha
Client services team: Marcio Santoro, Cecilia Duarte, Manuela Ramalho and Marina Damato
Planning: Ana Paula Cortat, Marcia Neri Rosenberg and Marcos Blinder
Media team : Luiz Fernando Vieira, Felipe Santos (Pipo), Rodrigo Medeiros, Kaline Lessio and Thiago Aimi
Production company: Techno Image e Meindbender
Directors: Pedro Conti, Tiago Hoisel and Derek Henriques
Executive producers: Guilherme Proenca and Michael Bengtsson
Director of photography: Pedro Conti e Tiago Hoisel
Post production: Tiago Hoisel and Pedro Conti
Editing: Pedro Conti, Tiago Hoisel and Derek Henriques
Sound production company: La no Estudio
Sound producers: Vitor Santhiago and Nuno Bianchi
Voice over: Cesar Marchette, Flavio Faustinone, Felipe Monaco and Rhoodes Lima
Client approval: Juliana Azevedo, Leonardo Romero, Wesley Murkin and Julia Asakawa
