millennials
- Insight
Delta Global study reveals surging environmental awareness reshaping luxury consumer habits in Asia Pacific
HONG KONG — A recent survey commissioned by leading luxury and sustainable packaging specialist Delta Global shows that environmental awareness…
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Klook reveals that experiences take center stage in travel planning for Asian Millennials and Gen Zs
MANILA, PHILIPPINES — Travel is no longer about crossing destinations off a checklist for Millennials and Gen Zs in Asia…
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Campaign Spotlight: KAYA marks 18 years with brand purpose re-imagined Celebrates the consumer journey with a new narrative of ‘BEAUTIFUL IS YOU’
MUMBAI, INDIA — Kaya, India’s leading skincare and dermatologist brand, has unveiled a new identity, symbolic of a strategic realignment…
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Insight: Truelogic on emotional marketing and digital – why they work together
MANILA, PHILIPPINES — We all know from experience that consumers need information and time to check a product or service…
Read More » - Digital News
Brand & Business: Shopee shares things only financially independent millennials can relate to
MANILA, PHILIPPINES — Were you born between 1981 to 1996? If you answered ‘yes,’ then you’re a millennial! Millennials experienced…
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Insight: Manulife study reveals how COVID-19 deepens Filipino Millennials & Generation Z’s financial and mental health concerns
MANILA, PHILIPPINES — As the Philippines continues to grapple with the COVID-19 pandemic, Filipino Generation Ys or Millennials (aged 25-40)…
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Insight: Twitter insights reveal what are the Filipino Millennials up to
MANILA, PHILIPPINES — Whatever generation someone belongs to, there will always be topics and interests that they can relate and…
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Campaign Spotlight: Heineken’s #FreshExperience, encouraging Gen Zs and Millennials to take on new experiences
MANILA, PHILIPPINES – If there’s anything 2020 has taught us, it’s that sometimes we just need to see things with…
Read More » - Global News
Brand Boot Camp 2018 to teach brands how to engage Generation Z
MANILA – For Generation Z, high-speed internet has always existed, “google” has always been a verb, and life without the…
Read More » - Global News
Intelligence: More than two thirds of American and Chinese millennials say they hardly use cash any more, says new Future of Money report
NEW YORK – The vast majority of 18-34-year-olds in the United States and China are moving away from cash, according to a new…
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Jetstar challenges spontaneity of Singapore millennials
SINGAPORE – A recent survey by Jetstar has found that an overwhelming 92% of Singapore millennials consider themselves to be…
Read More » - Global News
Intelligence: Havas Media Singapore reveals 7 Codes that shape the way Singaporean Millennials think, feel and act
SINGAPORE – It started with the hypothesis that it is different being a Millennial in Asia. After all, the term…
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Google Philippines reveals Filipino millennials’ search behavior
TAGUIG CITY – Filipino millennials are taking advantage of smartphone technology and internet access as they take on their journey…
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