millennials
- Global News
Havas Media Malaysia launches a new book and decodes the way the Malaysian Millennials think, feel, and act
PETALING JAYA – In a special event on Wednesday August 16th, Havas Media KL launched the first edition of its…
Read More » - Campaign Spotlight
Campaign Spotlight: Saatchi & Saatchi Singapore and agoda echo travel quirks of Indonesian millennials in social-inspired campaign
SINGAPORE – As the digital world becomes increasingly entrenched in millennials’ lives, Saatchi & Saatchi Singapore and agoda have responded…
Read More » - Global News
More than 25 percent of millennials are now parents
By Bong R. Osorio MANILA – Millennials are people born between 1982 and 2002. They have replaced Baby Boomers as…
Read More » - Campaign Spotlight
BVLGARI and La Maison Shanghai feature 90s power for ambitions with Millennials in China
SHANGHAI – In collaboration with Publicis Worldwide’s luxury agency, La Maison Shanghai, BVLGARI launched a six-month-long campaign, featuring one of…
Read More » - Philippine News
Appealing to the Millennial Shopper, according to Kantar Worldpanel
MANILA – Kantar Worldpanel data reveals that millennials, or those born between 1980 and 2000, contributed Php181 billion to FMCG…
Read More » - The Magazine
Decoding Gen Y: McCann’s The Truth About Youth Philippines
“Adult” used to be a noun, a milestone after which one is permanently transformed. “Adulting” is now a verb, a…
Read More » - Press Release
Baby products are taking over millennials’ shopping baskets – Kantar Worldpanel
Kantar Worldpanel, the global expert in shoppers’ behavior, reveals that baby products such as baby food, diapers, wipes and talcum…
Read More » - Philippine News
Creativity, inspiration and millennial leadership on the first leg of adobo Campus Tours
MANILA – Bringing creativity and inspiration to universities in Manila, the first leg of the adobo Campus Tours kicked off…
Read More » - The Magazine
From Exporting Goods to Exporting Culture
words by Paolo Mercado l artwork by Edward Joson The Creative Economy Shift of Japan and South Korea Generations of…
Read More » - Philippine News
Daring millennials to make differences
MANILA – Millennials are an ever expanding demographic in Philippine society today. As the number of Filipinos born from the…
Read More » - Philippine News
Millennials: A generation of firsts
MANILA – The traditionalists, baby boomers and the gen X may have arrived way ahead of the millennials but being…
Read More » - Philippine News
Demystifying millennials: 6 insights to help you get a selfie with this generation
There are many terms coined for millennials. The most popular of which is Generation “ME”, a term that somehow attaches…
Read More » - Global News
Engaging millennials: Leading brands address key challenges
SINGAPORE – Digitally-savvy. Empowered. Trend-setter. These are unique characteristics of today’s young netizens aged 18-35. Look around you. Seated…
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