Millward Brown
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Marketers need to deliver creative that makes a lasting impression and focus less on functional messages – Kantar Millward Brown
NEW YORK CITY – Although campaigns with a strong focus on emotional relevance and creative engagement lead to increased business,…
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Cannes Forum: Millward Brown’s ‘From 60 Seconds to 6 seconds & 6 minutes’
BBDO Guerrero Chief Executive Tony Harris writes about Millward Brown’s Cannes Forum ‘From 60 Seconds to 6 seconds & 6…
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Google overtakes Apple as world’s most valuable global brand in 2014 BrandZ list
SINGAPORE – Google has overtaken Apple to become the world’s most valuable global brand in the 2014 BrandZTM Top 100…
Read More » Mobile to power real-time consumer insights – Millward Brown
SINGAPORE – Millward Brown, a global leader in brand, media and communications research has deployed a range of mobile solutions…
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Millward Brown appoints Nichola Rastrick managing director
SINGAPORE – March 13, 2014 – Millward Brown today announced the appointment of Nichola Rastrick as managing director of Southeast…
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