Mini
- Campaign Spotlight
There are some things that should be criminal to DIY, like the iconic MINI Cooper, says Pereira O’Dell
CALIFORNIA, USA — The global supply chain crisis caused people to build do-it-yourself versions of literally everything. Due to shortages,…
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New Business: IPG’s Team Dynamic appointed regional production and operation partner for BMW and MINI in APAC
SINGAPORE — Global provider of marketing solutions Interpublic Group (NYSE: IPG) today announced that Team Dynamic has been appointed the…
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Campaign Spotlight: MINI launches test drives during Breast Cancer Awareness Month in campaign created by Serviceplan Middle East
DUBAI, UAE — To mark Breast Cancer Awareness Month, MINI Middle East and AGMC teamed up with Serviceplan Middle East…
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Campaign Spotlight: MINI ‘Minimalism’ campaign from Serviceplan Germany in collaboration with Serviceplan Middle East
MUNICH, GERMANY – Serviceplan Germany collaborated with Serviceplan Middle East on a campaign for MINI which involved turning the wings…
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Campaign Spotlight: MINI and Colenso BBDO launch ‘Danger brakes for you’
AUCKLAND, NEW ZEALAND — MINI are promoting their growing suite of smart features, starting with automatic emergency brake assist –…
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Campaign Spotlight: MINI Singapore collaborates with Kinetic Advertising, releases thaumatorpe Angpaos
SINGAPORE – The way people celebrate Chinese New Year in 2021 will no longer be the same. With the pandemic’s…
Read More » - Global News
New Business: New agencies for European marketing of BMW and MINI brands – MediaMonks, the Serviceplan Group and Berylls Strategy Advisors
MUNICH, GERMANY – The BMW Group is reorganising its European marketing activities for its BMW and MINI brands. The related…
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Campaign Spotlight: MINI Takes A Quarantined China Camping With “The Nomad Hotel in the Cloud” Project by Anomaly
CHINA – While China is slowly recovering from the disruptions of coronavirus, many people are still facing quarantine and restrictions…
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Campaign Spotlight: Serviceplan shows the fastest way through the city with MINI Connected ‘Shortcut Billboards’
MUNICH – The MINI Connected campaign is part of the online-driven campaign #eckenentdeckenen, which has been promoting the new MINI…
Read More » - Global News
MINI China forms partnership with Anomaly Shanghai
BEIJING – MINI China has appointed Anomaly Shanghai as its agency of record, responsible for developing marketing strategy and communications…
Read More » - Global News
Cannes Lions 2016: Y&R NZ, J. Walter Thompson Amsterdam, Leo Burnett Madrid, adam&eve DDB London, and T Brand Studio are Grand Prix winners
CANNES – Count another Grand Prix for Y&R NZ’s ‘McWhopper.’ After winning the Print & Publishing Lions Grand Prix, the…
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