ASIA-PACIFIC – SINGAPORE, APRIL 15, 2013 – Tribal DDB Asia-Pacific has promoted Jeff Cheong to the newly-created role of vice president of Tribal DDB Asia
The move represents Tribal DDB’s increasing focus to deliver innovative digital solutions for regional clients such as Unilever, Fonterra, VW, Uniqlo and McDonald’s and also marks Tribal DDB’s ambitions to leverage on the Singapore office as a best practice hub.
Cheong will work closely with Patrick Rona, President of Tribal DDB Asia Pacific and Chief Digital Officer of DDB Group Asia-Pacific and key Tribal DDB managers across the region to evolve, grow, and guide the network’s regional specialisms and capabilities.
Despite this new role, Cheong will still serve as the Head of Tribal DDB Singapore and Chief Digital Officer of DDB Group Singapore. He will also continue to report to David Tang, CEO of DDB Group Singapore.
Over the last five years, Cheong has led Tribal DDB Singapore to be the leading digital agency in Singapore and has grown from a four-person crew to a 90-strong team. His ability to fuse social CRM, technology and creative has helped DDB Group Singapore to be the most awarded agency at the Effies, Cannes, Spikes and Adfest.
In a statement, Rona praised Cheong for being on the “most dynamic, energetic and creative leaders in the Tribal DDB Asia network”. And through Cheong, “Tribal DDB will be the leading engine of growth for the DDB network.”
“We are seeing a seismic shift in the relationships between people and brands. I am thrilled that one of our strongest leaders in the region will evolve our Tribal DDB offering to help our clients not only react to, but thrive against the challenges and opportunities these shifts present,” Rona added.
Commenting on the appointment, John Zeigler, DDB Group president of Asia-Pacific, Japan and India, said: “Jeff is undoubtedly one of our most talented leaders in the region. I strongly believe that with his specialisms and expertise he will set the benchmark of the agency of the future, redefining the category and changing traditional agency conventions.”
