Nielsen
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Intelligence: Four predicted consumer resets that will shape the Southeast Asian FMCG market according to Nielsen
SINGAPORE–A new Nielsen study indicates that the news cycle related to COVID-19 transmission no longer influences trends on the FMCG…
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Intelligence: Screen Time at Record-High as COVID-19 Amplifies TV Viewing in the Philippines During Lockdown
PASIG, PHILIPPINES – With more Filipinos living in restricted conditions due to the imposed lockdown in Luzon and other parts…
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Brand & Business: Xaxis Partners with Nielsen Media for Digital Audience Measurement in India
NEW DELHI – Xaxis India, the Outcome Media Company and GroupM’s advanced programmatic arm, has partnered with global measurement and…
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Intelligence: WARC Data Relaunched – The One-Stop Resource In Collaboration with Nielsen, A New Industry-Standard Measure
An independent and objective one-stop resource, WARC Data harmonises, aggregates, verifies and evaluates data from over 100 reputable sources, including…
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Digital: Nielsen Adds Measurement For YouTube Mobile In-App In The Philippines
PASIG CITY, PHILIPPINES – Nielsen announced today it has expanded advertising measurement on YouTube’s mobile app with Nielsen Digital Ad…
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GMA’s “Kapuso Mo, Jessica Soho” ruled in Nielsen’s NUTAM list of top-rating programs for January in Mega Manila
GMA Network continues winning streak in nationwide TV ratings Following its ratings success in 2018, leading broadcast company GMA Network…
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Intelligence: Time-starved, hyperconnected Filipino consumers seek out convenience in products and services that they buy and use – Nielsen Quest for Convenience Report
MANILA – Filipino consumers are leading increasingly hectic lives, leading them to demand convenient solutions that can help simplify their…
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Nielsen launches Media Impact in the Philippines
MANILA – Nielsen announced today the expansion of its Nielsen Media Impact service to the Philippines. A key part of…
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Intelligence: Small store formats show strength in numbers in today’s local retail market – Nielsen
MANILA – Grocery retailers continue their aggressive expansion to extend reach to where busy consumers live and work. While big…
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Nielsen expands relationship with GroupM to provide digital audience measurement across Asia Pacific
SINGAPORE – Global performance management company, Nielsen, has announced that GroupM, the media investment group of WPP, has selected Nielsen…
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Intelligence: Sales of taxed sugary drinks dip further as consumers alter spending amid price hikes – Nielsen
MANILA – While sales of sugar-sweetened beverages have been weakening in the past years, the accelerated rate of decline in…
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Media: Mobile dominates digital ad campaigns in the Philippines – Nielsen
MANILA – Mobile advertising dominated digital ad campaigns in the Philippines, while at the same time, on-target mobile ad performance…
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Grocery e-commerce sales growth will eclipse offline within the next five years – Nielsen
SINGAPORE – Growth in online sales of FMCG products is outpacing offline sales globally, according to a new report by performance…
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