Nielsen
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Consumer confidence in the Philippines is the most bullish globally – Nielsen
MANILA – Once again, Filipino consumers posted the highest consumer confidence index score among consumers from around the world. In…
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Consumers in Metro Manila dine out of their home twice a day – Nielsen
MANILA – Eating out of home is increasingly becoming a normal routine, at least in Metro Manila, where consumers claim…
Read More » - Philippine News
More men do groceries as Filipino household roles evolve – Nielsen Shopper Trends report
MANILA – The shopping aisles are typically women’s turf, but men’s presence is increasingly being felt. In Nielsen’s latest Shopper…
Read More » - Philippine News
Filipino consumers are most optimistic in the world in Q2 2016 – Nielsen
MANILA – Filipino consumers emerged as the most optimistic in the world, posting the highest consumer confidence index score for…
Read More » - Digital News
Nielsen releases viewability by demographic using clients’ viewability vendor of choice in Nielsen Digital Ad Ratings
MANILA – Nielsen today announced that they are offering viewability measurement by demographic using clients’ viewability vendor of choice within…
Read More » - Press Release
Nielsen study: Regional and local brands outplay global companies in Southeast Asia
SINGAPORE – Traditionally, multinational companies (MNCs) have dominated many markets in Southeast Asia but today, the competitive landscape is shifting.…
Read More » - Digital News
Consumers supplement traditional TV with video-on-demand
MANILA – With the rise of video-on-demand platforms where consumers have the power to select, watch, or listen to video…
Read More » - Global News
Asia Pacific business leaders predict significant changes are required for today’s business model to ensure future survival
SINGAPORE – Asia Pacific business leaders predict that by 2020, business models will look significantly different from today, and few…
Read More » - Philippine News
Demystifying millennials: 6 insights to help you get a selfie with this generation
There are many terms coined for millennials. The most popular of which is Generation “ME”, a term that somehow attaches…
Read More » - Global News
Nielsen appoints new Head of Reach Solutions
SINGAPORE – Nielsen has appointed Craig Johnson to head up its Reach portfolio in Southeast Asia, North Asia and Pacific,…
Read More » - Philippine News
Filipino and Indonesian consumers are second most optimistic in q4 2014
MANILA – Filipino consumer confidence surged to a five-point increase in Q4 2014, pushing the country to the number two…
Read More » - Philippine News
Carole Sarthou to leave Nielsen
MANILA – Nielsen executive director for media client services Carole Sarthou is set to leave the consumer research company, starting…
Read More » - Philippine News
8 of 10 Filipinos engage in three screens at once – Nielsen
MANILA – Not only are more Filipinos getting connected to the internet, they are now consuming media content voraciously through…
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