MANILA, PHILIPPINES – The 2025 Boomerang Awards, the premier digital awards show of the Digital Marketing Association of the Philippines (DMAP) are back and the shortlisted entries are in!
Set to take place on October 17, 2025 at the Sheraton Manila Hotel Ballroom in Newport, Pasay City, the awarding ceremony, widely known in the industry as The Booms, brings together for the first time an extraordinary roster of industry leaders from the Philippines, APAC, and beyond.
Anchoring on the theme, “WeiMAGINE,” the event aims to re-frame what digital creativity can be, backed by the most powerful jury lineup ever assembled for a Philippines-based awards competition.The intensity of the competition at the DMAP Boomerang Awards 2025 is clearly reflected in the shortlist, where GIGIL emerged as the leading agency with 21 shortlisted entries across all categories.
Sponsor
Closely following GIGIL in recognition are MullenLowe TREYNA with 15 shortlisted entries and Dentsu Creative Philippines with 14 shortlisted entries, solidifying their positions among the industry’s heavy hitters.
Other notable agencies demonstrating strong performance include Propel Manila, Leo Manila with 6 shortlisted entries and WPP Media with 7 shortlisted entries — confirming that the race for the top digital agency honors remains highly competitive.
Check out the complete list of The Boomerang Awards 2025 shortlist:
Overall Digital Excellence
Direct Marketing & CRM
- “Spotify BALASA” by SVEN for Spotify
- “Labuchi” by Propel Manila for Chowking
- “Palmolive Sari Sari Squad” by MullenLowe TREYNA for Colgate Palmolive Philippines Inc.
- “Hijacking the Hijacker” by Leo Manila for Maya Philippines
- “Travel Buddies” by Leo Manila for Cebu Pacific Air
Commerce
- “Animals For Animals” by MullenLowe TREYNA for Marine Wild Life of the Philippines
- “From Add to Cart… to Add to Car — The Unbound Drive” by Shoppertainment Live Inc. for VinFast Philippines
- “Fishblock” by Tony & for Philippine Blockchain Week
- “Cetaphil TikTok Shop Launch” by MullenLowe TREYNA for Galderma Philippines, Inc.
- “Pocky Philippines “SHAPPS” by Dentsu Creative Philippines for Glico Philippines
Small Budget
- Scoliosis #StripesFitCheck” by MullenLowe TREYNA for Scoliosis Philippines
- “Animals For Animals” by MullenLowe TREYNA for Marine Wild Life of the Philippines
- “LUCKY ME! TICNAP NOTNAC” by MullenLowe TREYNA for Monde Nissin Corporation
- “Playing the Games” by Leo Manila for McDonald’s Philippines
Creative Excellence
Branded Experience
- “JUMP ROPE EXPERIENCE” by GIGIL for Netflix
- “JOY METER” by GIGIL for Jollibee
- “McDonald’s SuperFan Quest” by VML Manila for McDonald’s Philippines
- “Closeup Bandersnatch: when fresh breath took the lead role” by Publicis Media for Unilever Philippines
- “Grab Communi-Kit” by NuWorks Interactive Labs, Inc. for Grab
- “Night Classroom” by Leo Manila for McDonald’s Philippines
- “#SaveWithMaya: The Ultimate Big Winner in Banking” by Dentsu Creative Manila for Maya Philippines, Inc.
- “The Chowking Chao Face” by Propel Manila for Chowking
- “Spin the Bottle” by GIGIL for Johnnie Walker
- “Pocky Philippines “PockySabi”” by Dentsu Creative Philippines for Glico Philippines”Scoliosis #StripesFitCheck” by MullenLowe TREYNA for Scoliosis Philippines
- “Michelle Lyn” by GIGIL for Jiang Nan Hotpot Restaurant
Gaming
- “PLUS MAGGI” by Minotaur for Nestlé Philippines, Inc
- “McDonald’s After Party: Unwind” by VML Manila for McDonald’s Philippines
- “Jump Rope Experience” by GIGIL for Netflix
Digital Production
- “Learn To Pause” by Dentsu Creative Philippines for MindNation Philippines
- “Spotify BALASA” by SVEN for Spotify
- “MIRACLE” by GIGIL for RC Cola
- “STEAL” by GIGIL for Mandaue Foam Home Store
- “5-Star Eats” by GIGIL for Grab
- “Blackout Vows by Gabriela” by Dentsu Creative Philippines for Gabriela, The National Alliance of Women
- “Family Business: Play” by Tribal Worldwide Philippines for Philippine Commission on Women
- “Make Them Regret It” by GIGIL for ONE ASIA Creative Awards
Social
- “BK Real Feels” by Dentsu Creative Philippines for PERF Restaurants, Inc.
- “The Chowking Chao Face” by Propel Manila for Chowking
- “KitKat Please Hesitate” by VML Manila for Nestlé Philippines (KitKat)
- “5-Star Eats” by GIGIL for Grab
- “LUCKY ME! TICNAP NOTNAC” by MullenLowe TREYNA for Monde Nissin Corporation
- “Michelle Lyn” by GIGIL for Jiang Nan Hotpot Restaurant
- “Scoliosis #StripesFitCheck” by MullenLowe TREYNA for Scoliosis Philippines
- “Germ Z” by GIGIL for Defensil Antibacterial Soap
- “MIRACLE” by GIGIL for RC Cola
- “Arches Everywhere” by Leo Manila for McDonald’s Philippines
- “Pocky Philippines “PockySabi”” by Dentsu Creative Philippines for Glico Philippines
- “Learn To Pause” by Dentsu Creative Philippines for MindNation Philippines
- “Animals For Animals” by MullenLowe TREYNA for Marine Wild Life of the Philippines
- “STEAL” by GIGIL for Mandaue Foam Home Store
- “KitKat Blue Screen of Death” by VML Manila for Nestlé Philippines (KitKat)
- “LABUCHI” by Propel Manila for Chowking
- “Earth Day Post” by GIGIL for Havaianas
- “Playing the Games” by Leo Manila for McDonald’s Philippines
Creator and Influencer
- “Michelle Lyn” by GIGIL for Jiang Nan Hotpot Restaurant
- “The Best Endorser” by GIGIL for Lagundex Cough Medicine
- “Scoliosis #StripesFitCheck” by MullenLowe TREYNA for Scoliosis Philippines
- “LUCKY ME! TICNAP NOTNAC” by MullenLowe TREYNA for Monde Nissin Corporation
- “5-Star Eats” by GIGIL for Grab
- “PattyLiz for Partylists” by Dentsu Creative Manila for Democratic Insights Group
- “Animals For Animals” by MullenLowe TREYNA for Marine Wild Life of the Philippines
- “PLUS MAGGI” by Minotaur for Nestlé Philippines, Inc
- “Thesis Defense” by GIGIL for Klook
Audio, Voice, Sonic Branding
- “LUCKY ME! TICNAP NOTNAC” by MullenLowe TREYNA for Monde Nissin Corporation
- “Nissin Butter Coconut “Anti-Commercial Commercials”” by Publicis JimenezBasic for Monde Nissin Corporation
Media Excellence
Search
- “RiteMED RiteSearch” by MullenLowe TREYNA for RiteMED Philippines, Inc.
Data
- “Turning McDonald’s Branches Into Esports Tournament Arenas” by Minotaur for Level Infinite
- “Greenwich Pizza: Using Data to Beat the Discount Trap” by WPP Media for Fresh N’ Famous Foods Inc. – Greenwich (Jollibee Group)
- “Chowking Closing The Loop TikTok Ads to Drivein Store Visits by Dentsu Creative Philippines for Chowking Philippines
- “Chowking Data Blind Spots to Precision Targeting” by WPP Media for Chowking Philippines
Emerging Channels and Experiences
- Joy Meter” by GIGIL for Jollibee
- “PERSONALIZING ROAMING WITH GENSCALE AND DYNAMIC CREATIVE OPTIMIZATION” by WPP Media for Globe Telecom
Applied Innovation in Traditional Media
- “AXE Fine Fragrance Collection: The First-Ever Scented Murals” by Publicis Media for Unilever Philippines
- “Perspective Billboard” by GIGIL for Closeup
- “GSMI “Obra Maestra”” by IdeyaXMachina Hakuhodo for Ginebra San Miguel, Inc.
- “Captain America” by WPP Media for Mang Inasal Philippines, Inc.
- “Chowking Fried Siopao: Your Next Pao-Borito” by Dentsu Creative Philippines for Chowking Philippines
Digital Media
- “#PRSGoFurther for Filipino Olympians and Paralympians” by Propel Manila for Philippine Airlines
- “Cetaphil TikTok Shop Launch” by MullenLowe TREYNA for Galderma Philippines, Inc.
- “The Fastest Ad Ever” by Dentsu Creative Philippines for Yamaha Philippines.
- “#GSafeTayo Entertainingly Serious” by Universal McCann for G-Xchange, Inc.
Performance Marketing
- “Jollibee’s Holiday Conversion Engine: A Performance Marketing Playbook” by WPP Media for Jollibee Foods Corporation
Omnichannel
- “Dove Peptide Bond Repair: Where Hair Repair Becomes Art” by Publicis Media for Unilever Philippines
- “Pocky Philippines “PockySabi”” by Dentsu Creative Philippines for Glico Philippines
- “MILO 60TH ANNIVERSARY” by WPP Media – Openmind for Nestlé – Milo
- “GrabFood “Food Speak”” by Publicis JimenezBasic for GrabExpress, Inc.
- “Jollibee “Jollibini”” by Publicis JimenezBasic for Jollibee Foods Corporation
- “#GSafeTayo Entertainingly Serious” by Universal McCann for G-Xchange, Inc
- “Chowking OohLaLaUriat” by Dentsu Creative Philippines for Chowking Philippines
- “Gisingin ang Mundo (Awaken Your World)” by WPP Media – Openmind for Nestlé Philippines – Nescafé
- “GCash “G20 Anniversary Campaign”” by Publicis JimenezBasic for G-Xchange, Inc
- “Rexona Men Ice Cool: The Coolest of All Time” by Publicis Media for Unilever Philippines
- “ALLERTA FROM HACHOOO! TO HAHAHA!” by Octopus&Whale, Inc for Unilab Inc.
- “Redefining Queens: Cream Silk’s Movement of Women Empowerment” by Publicis Media for Unilever Philippines
- “Jolly Christmas Tours” by Propel Manila for Jollibee
- “REXIDOL FORTE: WORDS FOR PAINS” by Octopus&Whale, Inc for Unilab Inc.
adobo magazine is an official media partner of the 2025 Boomerang Awards.
