Olympics
- Campaign Spotlight
Coca-Cola underscores the power of connection through hugs in Paris 2024 campaign via Ogilvy
SHANGHAI, CHINA — In celebration of the Olympic Games Paris 2024, Coca-Cola has launched a multi-touchpoint online and offline campaign themed…
Read More » - Brand & Business
Two-time Olympic gold medalist Carlos Yulo gets free pizza and ice cream for life
MANILA, PHILIPPINES — Pizza Hut Philippines and DQ Philippines (Dairy Queen) are giving Filipino gymnast and two-time Olympic gold medalist…
Read More » - Insight
Should marketers strike the Olympic Iron in light of Carlos Yulo’s historic double gold win?
MANILA, PHILIPPINES — Dugenia, Marayan and Associates Company (DM&A Co.), a full-service omnichannel marketing communications agency, has delved into a…
Read More » - Events
What Cannes Lions and the Olympics have in common, according to BBDO Guerrero’s David Guerrero
MANILA, PHILIPPINES — All eyes are on the Olympics — as so they were on Cannes Lions International Festival of Creativity,…
Read More » - Campaign Spotlight
Mediaquest, Cignal TV, and DDB Philippines give Filipino Olympians the spotlight through ‘Fame Swap’
MANILA, PHILIPPINES — The Philippines is embracing a new wave of support for its athletes through the “Fame Swap” campaign…
Read More » - Campaign Spotlight
Alibaba Cloud and Ogilvy leap through time to get the perfect view of the Olympic Games
SHANGHAI, CHINA — Alibaba Cloud, a global leader in cloud computing and artificial intelligence, launched its new creative film Did…
Read More » - Campaign Spotlight
Corona Cero and Grey bring Paris Olympic seats to iconic destinations worldwide
SÃO PAULO, BRAZIL — Corona Cero, the global beer sponsor of the Olympic and Paralympic Games, has unveiled its “Golden…
Read More » - Campaign Spotlight
Toyota Motor Asia highlights Asian athletes in latest ‘Start Your Impossible’ leg with Dentsu Creative Singapore
SINGAPORE — Toyota Motor Asia has partnered with Dentsu Creative Singapore to unveil the latest phase of its global corporate…
Read More » - Campaign Spotlight
Philippine Airlines and Propel Manila bolster the Filipino Olympians’ and Paralympians’ fighting spirit in #PRsGoFurther campaign
MANILA, PHILIPPINES — Life presents us endless opportunities to make new milestones, and gifts us with the will to go…
Read More » - Brand & Business
Samsung becomes the official mobile partner of the Philippine Olympic Committee
MANILA, PHILIPPINES — Samsung Electronics Philippines Corporation (SEPCO) reiterated its commitment to empower using technology through its official partnership with…
Read More » - Featured
adobo Picks: The big trends of 2021 — Here are 4 of the conversations that dominated the creative industry
MANILA, PHILIPPINES — No one can say that 2021 was uneventful. With one major event after the other filling up…
Read More » - Campaign Spotlight
Campaign Spotlight: Allianz Insurance and BBDO Shanghai discover the strength to move forward
SINGAPORE — How can a brand campaign stand out during the Olympic Games? For such a regularly asked question, BBDO…
Read More » - Insight
Insight: Twitter is the homecourt of Filipino sports fans in 2021
MANILA, PHILIPPINES — Twitter is #WhatsHappening and with sports making a comeback in 2021, conversations on Twitter only skyrocketed. We…
Read More »