on
- Campaign Spotlight
Sportswear company On spotlights Alexandra Burghardt to prove that winning isn’t everything
ZURICH, SWITZERLAND — Just how much endurance does a sprinter need? The answer is: a lot more than you think. A…
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Sportswear brand On honors the inspiring story of Dominic Lokinyomo Lobalu at Cannes Lions with powerful documentary
ZURICH, SWITZERLAND — Marking its world premiere at the Cannes Lions International Festival of Creativity, Swiss sportswear brand On has launched…
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adoboPicks: A wristband that watches your alcohol, ballet in the metaverse, and more of this week’s campaign favorites
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight: On’s World Athletics Championships celebrates the true power of a team
ZURICH, SWITZERLAND — As the eighteenth edition of the World Athletics Championships in Eugene, Oregon, takes place this week, a…
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adoboPicks: Pride celebrations from H&M and Nutriasia, On’s swansong for Nicola Spirig, Gerety selects, and more ads from this week
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight: On Running presents victorious swansong campaign for world’s greatest woman triathlete
ZURICH, SWITZERLAND — A new campaign by Swiss sports brands On celebrates the remarkable career of Swiss-born two-time Olympic medalist…
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Campaign Spotlight: On presents “Black Ice” — A short film celebrating the life and adventures of Africa’s first Olympic skeleton racer
ZURICH, SWITZERLAND — Did you ever wonder what it would be like to reach speeds of 90mph (135kph) head-first on…
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Campaign Spotlight: Jess Kohl directs ‘The Power of Pause’ for Swiss running brand On
LONDON, UK — PRETTYBIRD filmmaker Jess Kohl has directed an anthem film for Swiss running apparel brand On. Featuring 3…
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Campaign Spotlight: ‘Untethered’ — “My disability will never limit my dreams”
NEW YORK, US — Since contracting Kawasaki disease at 15 months old and losing his sight by the time he…
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Campaign Spotlight: ‘Taming Giants’, extreme trail run to scale Mont Blanc stars in thrilling animated film for Swiss running brand On
ZURICH, SWITZERLAND – A romantic couple, as well as trail running partners, Katie Schide and Germain Grangier spend an extreme…
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Campaign Spotlight: On Sports launches a full-length feature documentary on the refugee experience, “RUN”
ZURICH, SWITZERLAND – Run. That’s what refugees do. Their race starts with the sound of a gun, not a starter pistol.…
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Print Congress 2018: An industry thriving on credible content
Words by Ebi Fabonan III As younger generations increasingly consume content online, print media’s survival has become increasingly threatened. According…
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