OOH
- Campaign Spotlight
Campaign Spotlight: Bel-Ami pays homage to healthcare workers in Paris with outdoor campaign
PARIS, FRANCE – Creative and Strategy consulting agency BEL-AMI launches Paris outdoor campaign in homage to caregivers. Moments suspended in…
Read More » - Campaign Spotlight
Campaign Spotlight: Burger King Singapore and IDOOH reintroduce the King Box™ through an interactive digital OOH
SINGAPORE – Due to popular demand, Burger King Singapore relaunched the King Box™ campaign in 2018 and reintroduced the King…
Read More » - Philippine News
How small can be better than big: OMG Advertising changes the game in OOH industry
MANILA – OMG Advertising, a data-driven out-of-home (OOH) advertising services provider based in the Philippines, is making a difference in connecting…
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Vinay Goel of Posterscope Philippines shares OOH Media Outlook for 2018
By Bong R. Osorio “The share of Out-of-Home (OOH) spends in total media spends in 2018nwill be 11 to 12…
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SMC Infra taps MacGraphics
San Miguel Corporation (SMC) Infra tapped MacGraphics Carranz as the exclusive operator for out-of-home (OOH) advertising platforms in a host…
Read More » - Press Release
Understanding the lives, opinions and OOH habits of people
By Bong R. Osorio Posterscope’s proprietary planning tool is called Out-of-Home Consumer Survey (OCS). It is an essential component…
Read More » - Global News
Media: IPG Mediabrands launches global OOH network Rapport in Malaysia
KUALA LUMPUR – IPG Mediabrands has announced the launch of Rapport in Malaysia, a global specialist network agency in the…
Read More » - Ansible Technology
Intelligence: Ten reasons why out-of-home advertising outperforms
GLOBAL – The latest Media Economy Report from MAGNA Intelligence, focuses on Out-of-Home (OOH) Advertising trends globally. A joint study…
Read More » - Videos
Haresh Nayak of Posterscope on Out of Home media
Haresh Nayak of Posterscope on Out of Home media
Read More » - Philippine News
Human Nature rolls out first ads on e-Jeepneys
MANILA – In its first foray into advertisements, cosmetics brand Human Nature has chosen a unique medium: a jeepney. For…
Read More » Bing Kimpo on the misconceptions on out-of-home advertising
Bing Kimpo on the misconceptions on out of home advertising
Read More »- Philippine News
Kantar to release AdEx report in May
SUBIC – Research company Kantar is releasing an advertising expenditure report covering out-of-home media nationwide. The initial report will be…
Read More » - Philippine News
Globe cuts print, OOH spend
MANILA – Globe Telecom, the 6th largest advertiser in the country, has decided to pull out of print and out-of-home…
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