PepsiCo
- Campaign Spotlight
Filipino student named Drink Water preaches hydration as Gatorade No Sugar’s unexpected new endorser
MANILA, PHILIPPINES — Gatorade No Sugar has a new endorser. But it’s not who the internet thinks it is. Drink…
Read More » - Press Release
New Business: Publicis Groupe appointed PepsiCo’s media partner in Southeast Asia
MANILA, PHILIPPINES — Leading food and beverage company PepsiCo Southeast Asia officially appointed Publicis Groupe as the media agency for its…
Read More » - Press Release
New Business: Publicis Groupe wins PepsiCo’s China media business
SHANGHAI, CHINA — Publicis Groupe has been appointed as media agency for PepsiCo, one of the world’s leading food and…
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Campaign Spotlight: PepsiCo and BBDO launch “What We Grow”: an initiative of daycare centers at farms in Pakistan, enabling mothers to work
ISLAMABAD, PAKISTAN – In line with their commitment to women’s inclusivity and economic empowerment, on International Women’s Day PepsiCo has…
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PepsiCo Philippines’ Mikey Rosales on staying true to a brand’s purpose
MANILA, PHILIPPINES — The COVID-19 pandemic ushered disruption within the industry—yet the most remarkable marketers are the ones leading their…
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Campaign Spotlight: BBDO Guerrero and Pepsi have developed a special treat for BLACKPINK fans with a digital light stick
MANILA, PHILIPPINES – BLACKPINK fans are one of the biggest and most passionate K-pop fandoms in the Philippines. And BLACKPINK…
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Campaign Spotlight: PepsiCo creates Malaysia’s first AR Concert On a Bottle with Siti Nordiana and #PepsiBoldTalent winners
KUALA LUMPUR, MALAYSIA — Celebrating the launch of its latest addition to the Pepsi Black family, PepsiCo and Entropia announced…
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Campaign Spotlight: “Think Fresh” is the mantra for this summer, says 7UP and Fido Dido
MUMBAI, INDIA – This summer, 7UP®, the refreshing clear drink with Natural Lemon flavor is all set to encourage India’s youth to…
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Campaign Spotlight: Ruffles reset relationships and male marketing in Mexico with ‘Unleash Your Flavor’
MEXICO CITY, MEXICO – Ruffles’ new campaign, created by New Macho, the male marketing specialist division of BBD Perfect Storm,…
Read More » - Global News
Brand & Business: Omnicom Media Group launches sport & entertainment practice, Fuse, in Asia-Pacific
SINGAPORE – Omnicom Media Group (OMG) today announced the official expansion of Fuse, OMG’s market-leading sport and entertainment practice, across…
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Campaign Spotlight: PepsiCo launches Doritos Wasabi with a spot that honors Japanese cinema and pop culture
SÃO PAULO, BRAZIL–Almap BBDO has created a film befitting the latest flavor of PepsiCo’s Doritos— Wasabi. The flavor is the latest…
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Campaign Spotlight: VMLY&R and PepsiCo empower China’s GenZ to showcase their passions through AR technology
SHANGHAI, CHINA – An exciting new campaign from multinational food and beverage corporation PepsiCo and global brand experience agency VMLY&R…
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Campaign Spotlight: AMV BBDO creates lockdown-inspired ‘Stay Home. Go Forridge’ film for Quaker Oats
London, UK – PepsiCo cereal brand Quaker Oats is transforming its ‘Go Forridge’ campaign especially for a society in lockdown…
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