There are 3 more days before the deadline for submission of entries for the Tambuli Awards 2010: 4th IMC Effectiveness Awards.
The awards, organized by the University of Asia and the Pacific School of Communication, follows a case study approach in recognizing both the business and societal values of integrated marketing communications campaigns. Entries submitted must prove that the campaigns resulted in increased profitability and promoted societal values.
In the years following its inception, each of the Tambuli Awards has consistently introduced innovations that keep the event bigger and better than the last, and 2010 will be no exception. Two new categories will be added to the agenda: Best Fashion Brand Campaign and Best Media-Initiated Campaign.
In addition, three special awards will be given away to recognize the Effectiveness Agency of the Year, the Effectiveness Advertiser of the Year, and the Best in Creative Idea and Execution.
The awards come in Gold, Silver, and Bronze, depending on the entries’ level of achievement within the given category as determined by the judges. Gold Winners will qualify for the competition’s highest distinction, the Carmencita Esteban Platinum Award.
The deadline for submission of entries is April 16, 2010. Campaigns produced or aired from January 1 to December 31, 2009 will qualify to enter.You may call Dette Malayo at 6370912 local 393 or visit www.tambuliawards.com for more information.
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