Change was all over Cannes this year — and there was no clearer proof than the top winner: the Obama/Biden Presidential Campaign, unanimously voted for both Titanium and Integrated Grand Prix.
Why two Grand Prix, and what’s the difference? According to Jury president David Droga, the Obama campaign was both breakthrough (Titanium) and got better and better as it crossed each medium (Integrated). The political campaign that was also a brilliantly run ad campaign, that managed to be tightly on message yet built on public participation, hinged on user-generated content and exchanges that the brand inspired but made no attempt to control.
As with any major award, there were dissenters. But reaction from the creative community was largely positive.
The Titanium & Integrated jury reached a shortlist of 23, of which 11 Integrated Lions and 3 Titanium Lions were awarded.
Grand Prix, Titanium; Grand Prix, Integrated
Obama/Biden Presidential Campaign, Obama for America Washington
Titanium Lions:
Whopper Sacrifice, Burger King, Crispin Porter+Bogusky
The Great Schlep, Jewish Council for Education & Research, Droga5 New York
Oasis Dig Out Your Soul, BBH New York
Integrated Gold Lion:
Trillion Dollar Campaign, The Zimbabwean, TBWAHuntLascaris Johannesburg
The Now Network, Sprint, Goodby Silverstein & Partners
Integrated Silver Lion:
Coraline, Coraline feature film, Weiden+Kennedy Portland
HD Loves HB, Haagen-Dazs, Goodby Silverstein & Partners
The House of Imagination, Hornbach Home Improvement Stores, HEIMAT Berlin
Treehouse Restaurant, NZ Yellow Business Directory, Colenso BBDO Auckland
Integrated Bronze Lion:
You Got 30 Minutes, Domino’s, Crispin Porter+Bogusky
This is Not a Jersey/AdiThread, All Blacks Rugby Team, TBWAWhybinTequila Auckland
Dance, T-Mobile, Saatchi & Saatchi London
Most Interesting Man, Dos Equis, EuroRSCG Worldwide New York
Assurance, Hyundai, Goodby Silverstein & Partners
