AUCKLAND, NEW ZEALAND — The Sweetshop signed dynamic directing duo MAMA for representation across Asia, the UK, Europe, Australia, and New Zealand. Known for their riotously absurd yet stunningly cinematic worlds—think talking dogs, rogue coffee machines, and physics-defying practical effects, MAMA has swiftly carved out a space in their native USA.
Behind MAMA are Mark Potoka and Matt Starr Spicer, two creatives who started their journey by writing the ads they longed to direct, only to moonlight as guerrilla filmmakers, crafting lo-fi, spit-out-your-coffee-funny spec spots. That relentless hustle shaped them into the directors they are today—obsessive about craft, fearless with humor, and always finding new ways to make the ridiculous look breathtakingly beautiful.
Jenny Crabb, Executive Producer and BDM of The Sweetshop Asia says; “Sweetshop Asia are excited to have Matt and Mark’s absurdist comedy stylings on our roster – we can’t wait to see what they do in this region. These two aren’t just directors, they’re engineers of chaos, honing their style of practical effects, surreal scenarios, and razor-sharp comedy for Geico, McCain, Monster, Extra Gum, and assorted spicy foodstuffs.”
Greg Fyson, Global Head of Director Development at The Sweetshop says: “Sweetshop is very excited to have Mark and Matt join. We like the same things, laugh at the same things, and now, we’ll make great things. Welcome to the team, gents!”
On joining The Sweetshop, MAMA says “We kicked off our career with practical effects and cinematic dumb-funny comedy and never looked back. Signing with The Sweetshop is an exciting next step, and we can’t wait to wreak some beautifully crafted havoc in new markets.”
Explore MAMA’s work here.
