SINGAPORE, JUNE 14, 2013 – This coming weekend at the 313@somerset shopping mall, Singapore is to be the first country in the world to host the premiere of Radical Realms, a gaming platform by 3radical that combines mobile-gaming features with shopping offers from such retailers as Forever 21, Japanese restaurant CoCo Ichibanya and t store Precious Thots.
Shoppers simply need to register, and once done they are able to select from a range of mobile games, which they can play together or with friends, and they can also have their favorite brands provide them with offers to help them win while they play. Top scorers can win prizes including S$5,000 in cash, and those who do so before the launch weekend stand to gain even more chances to win.
Through participating in this platform, retailers stand to engage shoppers in ways that can extend the conversation beyond the store, and can also offer customers virtual rewards that can run alongside offers in the real world to help customers win prizes.
David Eldridge, CEO and Founder, 3radical, said that customers nowadays are faced with more content, channels and marketing messages than ever before. Efforts such as Radical Realms could help brands cut through the chatter by offering good reasons to engage, such as offering a whole new gaming and shopping experience.
Derek Ariss, Head of Retail Operations, Asia, Lend Lease, said that 313@somerset shoppers are fashionable and edgy, and are also heavily invested in digital channels. The partnership allows them to leverage the latest technology integrated into the 313 shopping journey in order to provide users with a fun and creative experience.
