A major win to start 2010 with! Lowe Manila is awarded the Unilever Foods Digital Activation Project after a pitch involving Havoc Digital, ABS-CBN Interactive, DentsuIndio and Ogilvy One.
The entire project, from conceptualization to content development to implementation was awarded to Lowe, which is not a regular Unilever practice.
Behind the Lowe win is a team led by Leigh Reyes, Dindo Magallanes and Alan Fontanilla.
“Kudos to the team. I’m particularly proud of this win because it makes clear that Lowe has achieved creditable expertise in the digital space”, said Mariles Gustilo, President & CEO.
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